The Raytheon Color Palette Consistent use of color can help build strong Color is one of the most powerful identifying Integral to the Raytheon brand identity is its brand recognition, leaving the impression, through elements, often the first attribute perceived, primary color — Raytheon Red, otherwise known association, that an organization can “own” a and when used consistently and correctly, as PMS 186. Whenever possible, the Raytheon logo specific color. The Raytheon PMS 186 was selected can help build strong brand recognition. should be reproduced using PMS 186. for its clarity, strength and distinctiveness. Core Corporate Colors Accent Colors PMS 5425 c30, m4, y0, k31 r124, g150, b161 hex #7C96A1 Raytheon Red Black Brilliant White PMS 5635 PMS 186 c0, m0, y0, k100 c0, m0, y0, k0 c13, m0, y18, k33 c0, m100, y81, k4 r0, g0, b0 r255, g255, b255 r149, g162, b137 r206, g17, b38 hex #000000 hex #FFFFFF hex #95A289 hex #CE1126 Secondary Corporate Colors PMS 7530 c0, m8, y21, k32 r172, g159, b137 hex #AC9F89 PMS 453 c14, m10, y27, k0 PMS Cool Gray 10 PMS Cool Gray 5 PMS 877 Metallic* r218, g217, b173 c0, m2, y0, k60 c0, m0, y0, k29 hex #DAD9AD r102, g100, b101 r181, g181, b181 * for use on high-level corporate marketing materials hex #666465 hex #B5B5B5 RAYTHEON LOGO GUIDELINES 7