MEDN166 Medianet PR Report 2023 (small book) V1
2024 PR Guide to E昀昀ective Media Engagement Medianet
Acknowledgement of country: We acknowledge the Wurundjeri and Boonwurrung people as the Tradi琀椀onal Owners of the land on which this report was wri琀琀en. We recognise their con琀椀nuing connec琀椀on to lands, waters and communi琀椀es and pay our respect to Aboriginal and Torres Strait Islander cultures, and to Elders past, present and emerging. Medianet PR Guide to E昀昀ective Media Engagement 2024
Contents. About this handout 04 Media industry snapshot 06 Pitches and press releases 09 How journalists source their stories 10 How journalists use press releases 15 What is the ideal pitch length 18 How to use embargoes effectively 19 When and how to contact journalists 20 If, when and how to follow-up a pitch 22 What journalists want in a pitch 23 How to annoy a journalist (or how NOT to) 24 How to work with journalists 26 Story content 28 What journalists want in a story 29 What drives journalists to cover a story 30 How important are exclusives 32 Social media 34 How do journalists use social media 35 What is different about social media now 39 About Medianet 41 Medianet PR Guide to E昀昀ective Media Engagement 2024
About this This guide o昀昀ers a set of The full 昀椀ndings reports from each comprehensive learnings for year contain far more depth and guide PR professionals based on the analysis, including responses to experiences and preferences ques琀椀ons beyond the scope of of Australian journalists. This journalists’ rela琀椀onships with PR. informa琀椀on refers to 昀椀ndings from Medianet’s 2020, 2021, 2022 and To access these reports click here. 2023 annual journalist surveys, which each surveyed over 800 Australian journalists. Media enquiries: Amrita Sidhu +61 481 177 686 [email protected] or [email protected] Please note: these surveys were intended to provide a snapshot of the experiences of journalists, not a comprehensive study into the state of the media industry. Responses received may not fully re昀氀ect an accurate sample of Australian journalists. Percentages were rounded to the nearest whole number. Where these do not add up to 100, this is due to respondents being able to select more than one answer to the ques琀椀on or due to rounding. Medianet PR Guide to E昀昀ective Media Engagement 2024 04
Building relationships with journalists is incredibly important. Before pitching a story to a speci昀椀c journalist I make sure to read their latest stories so I know they have an interest in what I am sending to them. Sending journalists irrelevant pitches will only sour a relationship and make you lose out in the long run. Medianet PR Guide to E昀昀ective Media Engagement 2024 05
E Our must-have mail stats for PR 74 % 吀栀e best time to send a pitch to a journalist is on Monday morning via email. Sunday 15% Monday 74% Tuesday 66% Wednesday 65% Phone c all Social media Thursday 58% Friday 50% Saturday 12% 96% 11% 4% Journalists preferred day to receive pitches (page 21) Journalists preferred contact methods (page 20) Journalists preferred time to receive pitches (page 21) Morning Overnight 70% 5% A昀琀ernoon N/A 13% 10% Evening 2% Medianet PR Guide to E昀昀ective Media Engagement 2024 06
While Facebook has been the top social media pla琀昀orm used professionally by journalists consistently every year, followed by Twi琀琀er/X, the use of other pla琀昀orms (Instagram, LinkedIn and TikTok) has been on the rise by journalists. Industry Twi琀琀er/X use by journalists has been declining Pr & with a 10% drop in 2023. (Learn more on page 35) ess r pr o f eleases essional c on Sear t ch engines of survey respondents said they were acts % less likely to cover a story that had already been covered by another media 47 organisa琀椀on. (page 33) Providing story or interview exclusives (62%) and sending personalised story pitches (61%) were 81% 86% 75% voted the top two ways to build a rela琀椀onship with journalists. (page 26) Top 3 story sources used by journalists in 2023 (page 11) % 68 Story not relevant to journalists’ 昀椀eld/audience 68% Story not relevant Content lacks news value 48% to journalists’ 昀椀eld/ audience Being contacted too o昀琀en by PR 30% No usable assets 18% Top 4 journalists ‘Pet Peeves’ when being contacted by PR (page 24) Medianet PR Guide to E昀昀ective Media Engagement 2024 07
Media industry snapshot Digital Print 62% 52% 62% 49% 64% 44% 63% 49% Radio TV 20% 14% 19% 15% 21% 13% 16% 12% Podcast No data 12% 10% 11% 2020 2021 2022 2023 FIGURE 1: Sector of the media industry over time Medianet PR Guide to E昀昀ective Media Engagement 2024 08
Journalist/reporter 58% Editor 32% Producer 14% Presenter/announcer 10% Publisher 9% Blogger 7% Photojournalist/cameraperson 6% Columnist 5% Chief-of-staff 4% Other 6% FIGURE 2: Role in the media, 2023 Medianet PR Guide to E昀昀ective Media Engagement 2024 09
Independent 45% Commercial 41% Publicly/government funded 11% Community media 11% N/A e.g. freelance 10% Don’t know 1% Other 2% FIGURE 3: Type of media organisation, 2023 The full findings reports from each year contain far more depth and analysis, including responses to questions beyond the scope of journalists’ relationships with PR. View all reports Medianet PR Guide to E昀昀ective Media Engagement 2024 10
2024 Press releases and pitches Medianet PR Guide to E昀昀ective Media Engagement 2024 11
How % journalists source their stories 86 of journalists use industry and professional contacts as their top story source. Over 琀椀me, industry and professional A higher percentage of journalists contacts have remained the top story working in TV and radio used the source for journalists (used by 86% general public as story sources in of respondents in 2023). 2023 when compared to other media types. Radio journalists also reported Press releases are the second using social media as a story source most used story source, used by more commonly than journalists 81% of journalists. working on other pla琀昀orms. Digital and print journalists used PR The most signi昀椀cant change to the agencies or publicists slightly more story sources of journalists in 2023 than journalists from other pla琀昀orms, was a 9% drop in journalists using and those in print also used o昀케cial PR agencies and publicists. Another documents as story sources at change was the use of genera琀椀ve AI slightly higher rates. Journalists by media professionals throughout working in podcas琀椀ng reported the 2023, with 7% of survey respondents highest percentage of using journals saying they had used this source. or peer-reviewed ar琀椀cles as story sources in 2023. Medianet PR Guide to E昀昀ective Media Engagement 2024 12
Industry and professional contacts 86% Press releases 81% Search engines e.g. Google 75% Social media 73% General public 72% O昀케cial documents e.g government docs 72% Other news media 65% PR agency/publicist 58% Journals/peer-reviewed ar琀椀cles 58% Genera琀椀ve AI/Large Language Models 7% N/A 2% Other 3% FIGURE 4: Story sources used by journalists in 2023 Medianet PR Guide to E昀昀ective Media Engagement 2024 13
General public Industry and professional contacts 62% 88% 66% 88% 72% 90% 72% 86% Other news media PR agencies/publicists 65% 59% 67% 60% 70% 67% 65% 58% Press releases Social media 82% 77% 82% 71% 86% 76% 81% 73% O昀케cial documents e.g. government docs Journals/peer-reviewed articles No data No data 69% 54% 72% 60% 72% 58% Search engines e.g. Google No data 75% 81% 75% 2020 2021 Generative AI/LLMS 2022 No data No data 2023 No data FIGURE 5: Story sources 7% used by journalists, year Medianet PR Guide to E昀昀ective Media Engagement 2024 14
General public Generative AI/LLMS 70% 8% 74% 5% 77% 6% 77% 4% 73% 7% Industry and professional contacts Journals/peer-reviewed articles 88% 61% 88% 58% 83% 58% 88% 53% 89% 65% O昀케cial documents e.g. government docs Other news media 70% 64% 76% 63% 71% 67% 71% 63% 70% 66% Digital Print Radio TV Podcas琀椀ng FIGURE 6: Story sources used by journalists in 2023, by platform Medianet PR Guide to E昀昀ective Media Engagement 2024 15
PR agencies/publicists Press releases 60% 80% 60% 83% 58% 83% 51% 79% 56% 79% Search engines e.g. Google Social media 76% 72% 77% 74% 73% 77% 75% 72% 75% 75% Digital Print Radio TV Podcas琀椀ng FIGURE 6 continued Medianet PR Guide to E昀昀ective Media Engagement 2024 16
How % journalists use press releases 81 of journalists used press releases as a story source in 2023. Of the 683 survey respondents Of the 81% of respondents who (81%) who used press releases to said they used press releases as source stories in 2023, the majority story sources, more than half (55%) (89%) said their PR contacts email said they tend to write or produce them directly with press releases. the story themselves using some informa琀椀on from the release. Twenty- About two-thirds (67%) said they nine percent said they use the release receive emails or pitches from a as background informa琀椀on only, and press release distribu琀椀on service, 13% said they use the informa琀椀on on while 35% receive press releases the release for most of the story. from their editor or chief-of-sta昀昀 and 32% 昀椀nd them online on a press Journalists working in TV had a release pla琀昀orm. signi昀椀cantly higher propor琀椀on of respondents who said they use press releases as background informa琀椀on only. Those in radio had the highest rates of repor琀椀ng using the informa琀椀on in a release for most of a story. Media now is dependent on press releases as there is not enough time or resources to hunt independently for stories. – Journalist, 2022 Medianet PR Guide to E昀昀ective Media Engagement 2024 17
82% 2020 82% 2021 86% 2022 81% 2023 FIGURE 7: Journalists’ use of press releases to source stories, year Emailed directly from PR contacts 89% Emails/pitches from a press release distribu琀椀on service 67% Sent from an editor/chief-of-sta昀昀 35% A press release pla琀昀orm 32% Other 2% FIGURE 8: Where journalists found press releases in 2023 Use the informa琀椀on on the release for most of the story 13% Write/produce the story using some informa琀椀on from the release 55% Use the release as background informa琀椀on only 29% N/A 1% Other 2% FIGURE 9: Journalists’ use of press releases in stories in 2023 (those who use press releases) Medianet PR Guide to E昀昀ective Media Engagement 2024 18
2020 Use the release as background Write/produce the story using some information only information from the release 2021 23% 46% 2022 24% 46% 2023 34% 36% 40% 31% 24% 48% Use the information on the release Don’t use press releases for most of the story 10% 21% 10% 20% 12% 18% 6% 23% 6% 22% Digital Print Radio TV Podcas琀椀ng FIGURE 10: Journalists’ use of press releases in stories in 2023, by journalists’ platform (all respondents) Medianet PR Guide to E昀昀ective Media Engagement 2024 19
What is the When receiving a press release, only 10% reading just the email subject 11% of journalists in 2022 said they line. Twenty percent read more than ideal pitch read the whole thing before deciding one paragraph but not the whole length if the story is worth pursuing. release. The majority of respondents (70%) Similarly, according to 59% of read less than a paragraph, with 37% journalists in 2021 the ideal story opening the email and glancing at it, pitch length is a paragraph or two. 23% reading the 昀椀rst paragraph and Open the email and glance at it 37% Read the first paragraph 23% Read more than one paragraph 20% Read the whole thing 11% Read just the email subject line 10% FIGURE 11: How much journalists read of a press release, 2022 A couple of sentences 13% A paragraph or two 59% Several paragraphs or more 20% N/A or undisclosed 8% FIGURE 12: Ideal pitch length for journalists, 2021 Medianet PR Guide to E昀昀ective Media Engagement 2024 20
How to use Almost all (95%) of survey generally like to receive embargoed respondents in 2021 indicated that releases a few days in advance. One embargoes embargoes are relevant to their day is the preferred no琀椀ce period for e昀昀ectively area of work in the media. Of these 24% of journalists, one week for 15% journalists, 94% responded that and more than one week for 9%. they always respect the date on embargoes. These preferences did not di昀昀er signi昀椀cantly depending on the Almost half of journalist survey journalists’ pla琀昀orm (print compared respondents (48%) in 2022 said they to radio etc.). Always respect the date on embargoes 94% Mostly respect the date on embargoes 4% Mostly ignore the date on embargoes 1% Always ignore the date on embargoes 0% FIGURE 13: Journalists’ adherence to embargoes, 2021 A few days 48% One day 24% One week 15% More than one week 9% Prefer not to receive embargoed releases 5% FIGURE 14: Preferred advanced notice time for embargoed releases, 2022 Medianet PR Guide to E昀昀ective Media Engagement 2024 21
When and % how to contact journalists 9 6 of journalists highlighted email as their preferred way for PR to contact them. Email was highlighted by 96% of The majority of journalists (70%) journalists surveyed in 2021 as responded that morning is their one of the ways they prefer PR to preferred 琀椀me to receive pitches contact them. and press releases. Earlier in the week was found to be journalists’ preferred days to be contacted by PR, with Monday being the most preferred day for 74% of respondents and each subsequent weekday declining in popularity. Email 96% Phone call 11% Social media 4% FIGURE 15: Journalists’ preferred contact methods by PR, 2021 Medianet PR Guide to E昀昀ective Media Engagement 2024 22
Monday 74% Tuesday 66% Wednesday 65% Thursday 58% Friday 50% Saturday 12% Sunday 15% FIGURE 16: Journalists’ preferred days to be contacted by PR, 2021 FIGURE 17: Journalists’ preferred time to receive pitches/press releases, 2021 Morning Overnight 70% 5% A昀琀ernoon N/A 13% 10% Evening 2% Medianet PR Guide to E昀昀ective Media Engagement 2024 23
If, when % and how to follow-up a pitch 7 9 of journalists do not appreciate receiving a follow-up email or phone call about a pitch or press release. More than three-quarters of if interested in the story. Sixteen respondents (79%) said they do not percent said they appreciate one appreciate receiving a follow-up follow-up email or call. Only 1% of email or phone call about a pitch journalists preferred PR to follow or press release, and would contact up with them repeatedly un琀椀l they the PR professional themselves responded. No follow-up 79% One follow-up 16% Follow-up until response 1% FIGURE 18: Pitch follow-up preferences, 2021 There is a 昀椀ne line between enough/ Follow up emails from PR can be too much contact. Trusted PR folks irrita琀椀ng. Journalists keep on top of are invaluable. their emails and if they don’t reply it’s probably not right for them to cover. – Journalist, 2022 – Journalist, 2022 Medianet PR Guide to E昀昀ective Media Engagement 2024 24
What 2021 survey respondents were asked Original or unique content and to iden琀椀fy up to three of the most pitches that note a spokesperson journalists important elements to them when is available to comment proved the want in a receiving PR pitches. Overwhelmingly, second and third most important the most widely valued aspect for elements respec琀椀vely. pitch journalists when receiving pitches was that content is relevant to the journalists’ speci昀椀c area of work and their target audience. Content relevant to journalists’ target audience 77% Original/unique content 40% Spokesperson available for comment 32% O昀昀er for an exclusive 23% Convenient 琀椀ming of pitch 19% Correct spelling and grammar 15% Appropriate length of the email/pitch/press release 14% Received from a contact known to the journalist 12% Email e琀椀que琀琀e 9% Infographics or data included 9% Other 2% FIGURE 19: Most important elements of a pitch, 2021 Medianet PR Guide to E昀昀ective Media Engagement 2024 25
How to Similarly, journalists were asked to stories not relevant to their 昀椀eld or iden琀椀fy up to three of their biggest audience. Nearly half of respondents annoy a ‘pet peeves’ or annoyances when (48%) iden琀椀昀椀ed content lacking news journalist (or receiving a press release or story value as their greatest peeve, and idea. Most of the journalists (68%) 30% iden琀椀昀椀ed being contacted too how NOT to) responded that one of their greatest o昀琀en by PR professionals. ‘pet peeves’ is receiving pitches for Story not relevant to journalists’ 昀椀eld/audience 68% Content lacks news value 48% Being contacted too o昀琀en by PR 30% No usable assets a琀琀ached e.g. photos 18% Bad/misleading subject heading 14% Pitch is not concise 14% Grammar and spelling mistakes 14% Unsolicited contact from PR 12% No expert/case study contact provided 11% Poor email e琀椀que琀琀e 9% Pitch is not exclusive 8% Being contacted at a bad 琀椀me 5% Other 1% FIGURE 20: Journalists ‘pet peeves’ when being contacted by PR, 2021 Medianet PR Guide to E昀昀ective Media Engagement 2024 26
Biggest ‘pet peeve’ is when: I need to spend brain space deciphering what the press release means. Just give me the point and why it matters to our audience. – Journalist, 2021 Content is aimed at promo琀椀ng Someone else published the story the businesses and organisa琀椀ons rather day before or overnight. than informing the public. That’s not – Journalist, 2021 journalism. – Journalist, 2021 Medianet PR Guide to E昀昀ective Media Engagement 2024 27
How to Respondents in 2023 were asked This was followed by sending press about the best ways for PR releases, one of the best ways to build work with professionals to build a strong a strong professional rela琀椀onship journalists working rela琀椀onship with journalists. according to 48% of respondents. Providing story or interview exclusives and sending personalised story Making contact only when necessary pitches were the top two ways, was found to be preferred over preferred by 62% and 61% of regular contact via email or phone. journalists respec琀椀vely. Providing story/interview exclusives 62% Sending personalised story pitches 61% Sending press releases 48% Contact only when necessary 45% Regular contact over email or phone 29% A琀琀ending networking events 14% N/A - don’t work with PR 5% Other 3% FIGURE 21: How PR can build a strong working relationship with journalists If PR are pitching talent for an interview, they need to be available that day. – Journalist, 2023 Medianet PR Guide to E昀昀ective Media Engagement 2024 28
2024 Story content Medianet PR Guide to E昀昀ective Media Engagement 2024 30
What 2021 survey respondents were asked “Good news” stories, human interest to select up to three “features” that and local signi昀椀cance were found journalists are most important to them in the to be more important to regional want in a stories they produce. journalists. Journalists working in the city valued na琀椀onal signi昀椀cance, story News value (44%) and human interest original ideas/thought leadership and (38%) ranked as the most important news value more. features for journalists in the content they produce. Of the 4% who noted other considera琀椀ons, the most common response was audience relevance. News value 44% Human interest 38% Local significance 32% Original ideas/thought leadership 28% National significance 24% “Good news” stories 23% Holding authorities/powerful figures accountable 22% Social issues 19% Stories that support diversity, inclusion or equality 19% Other 4% FIGURE 22: Highest valued features in media content, 2021 Medianet PR Guide to E昀昀ective Media Engagement 2024 31
What drives Informing the public, raising funded organisa琀椀ons were more awareness for issues and highly mo琀椀vated by informing the journalists entertaining audiences/providing public, holding people accountable to cover a enjoyment were found to be the top and exposing wrongdoing than other three factors driving journalists to journalists. Journalists working for story cover stories in 2023. commercial organisa琀椀ons were more mo琀椀vated by genera琀椀ng ‘clicks’ Journalists working for community or audience engagement for their media organisa琀椀ons were more organisa琀椀on, while respondents commonly mo琀椀vated by raising from independent organisa琀椀ons had awareness for issues, shaping policy marginally higher rates of being driven and agenda and building their by entertaining audiences or providing personal public pro昀椀le, than journalists enjoyment. at other media organisa琀椀ons. Those working for publicly/government Informing the public 80% Raising awareness for issues 64% Entertaining audiences/providing enjoyment 49% Holding people accountable 40% Genera琀椀ng clicks/engagement for the media organisa琀椀on 36% Exposing wrongdoing 32% Shaping policy/agenda 21% Building personal public pro昀椀le 15% N/A 3% Other 3% FIGURE 23: Factors driving journalists to cover stories Medianet PR Guide to E昀昀ective Media Engagement 2024 32
Informing the public Raising awareness for issues 84% 67% 80% 63% 89% 68% 86% 78% Entertaining audiences/providing enjoyment Generating clicks/engagement for the media organisation 51% 38% 48% 41% 49% 36% 49% 27% Holding people accountable Exposing wrongdoing 37% 28% 44% 35% 53% 41% 37% 26% Shaping policy/agenda Building personal public pro昀椀le 20% 16% 21% 16% 27% 12% 31% 21% Independent Commercial Publicly/government funded Community media FIGURE 24: Factors driving journalists to cover stories (media organisation type) Medianet PR Guide to E昀昀ective Media Engagement 2024 33
How Almost half (47%) of survey Journalists working in podcas琀椀ng respondents said they were less were the least likely to cover important likely to cover a story that had stories that had already been are exclusives already been covered by another reported, followed by those in TV. media organisa琀椀on. Only 13% of Radio was the pla琀昀orm on which respondents said they were more the highest percentage of journalists likely to cover a story that had already said they would be more likely to been covered. cover a story that had already been reported in the media. Significantly more likely 4% Somewhat more likely 9% Depends 37% Somewhat less likely 30% Significantly less likely 17% N/A 3% Other
[I am] much more likely to work with PR if they have a deep understanding of my round, what I cover and the angles I would cover it from, [and] o昀昀er exclusives/昀椀rst runs etc. – Journalist, 2023 Less likely More likely 47% 12% 46% 10% 37% 14% 56% 10% 57% 7% Digital Print Radio TV Podcas琀椀ng FIGURE 26: Likelihood of covering stories already reported (journalists’ platform) Medianet PR Guide to E昀昀ective Media Engagement 2024 35
2024 Social media Medianet PR Guide to E昀昀ective Media Engagement 2024 36
How do journalists % use social media 96 of journalists use social media in their media work. The use of social media professionally Facebook con琀椀nued to be the by journalists remained high in 2023, most commonly used pla琀昀orm by with 96% of respondents having journalists professionally in 2023. used social media in their media Twi琀琀er/X usage has dropped work. Almost three quarters (73%) signi昀椀cantly (see page 38) from being of journalists in 2023 used social the second most used by journalists media as a story source, while nearly in 2022 to being the 4th most used. all respondents (96%) used social Instagram and LinkedIn are now the media in some way in their work as second and third most used pla琀昀orms journalists (for example sharing their respec琀椀vely. Use of TikTok as a story own ar琀椀cles/content). source rose steadily again in 2023. 77% 2020 71% 2021 76% 2022 73% 2023 FIGURE 27: Journalists’ using social media as a story source Medianet PR Guide to E昀昀ective Media Engagement 2024 37
Facebook 76% Instagram 67% LinkedIn 60% Twitter/X 58% YouTube 34%* TikTok 26% WhatsApp 22% Threads 13% Reddit 12% Pinterest 6% FIGURE 28: Professional social media usage by journalists in 2023 *YouTube was added as a response option following the publication of the survey. Results have been scaled to reflect this. Medianet PR Guide to E昀昀ective Media Engagement 2024 38
Signal 5% Snapchat 3% Wikr 1% Clubhouse
Facebook 88% 83% 80% 81% 76% Twitter/X 73% 73% 69% 69% 58% Instagram 64% 61% 62% 67% 67% LinkedIn 48% 54% 61% 62% 60% TikTok 2019 No data 2020 No data 2021 14% 2022 20% 2023 26% FIGURE 29: Professional social media usage by journalists (year) Medianet PR Guide to E昀昀ective Media Engagement 2024 40
What is In 2023 we saw the widely publicised There was a signi昀椀cant drop in launch of the new social media professional Twi琀琀er/X usage in 2023, di昀昀erent pla琀昀orm Threads. More than half of with 58% of respondents saying they about social journalists in 2023 (57%) had not used the pla琀昀orm, down from 69% used the pla琀昀orm at all, while 21% in 2022. Ten percent iden琀椀昀椀ed media now had created an account but not used having either recently deleted their it. Nineteen percent of respondents account or stopped using it in 2023. ac琀椀vely used Threads in their work in A quarter of respondents (26%) said 2023, and 13% said they had used it they s琀椀ll have an account but rarely as a story source. used Twi琀琀er/X in 2023. Just 1% said they had switched to the pla琀昀orm The pla琀昀orm formerly known as Threads instead. Twi琀琀er also received signi昀椀cant publicity in 2023, following the Thirty-昀椀ve percent of journalists said company’s acquisi琀椀on by Elon Musk they were ac琀椀ve users of the pla琀昀orm in 2022 and subsequent rebrand to X in their work in 2023. in July 2023. Some users closed their accounts or decided to boyco琀琀 the pla琀昀orm due to concern that it had facilitated an increase in hate speech or misinforma琀椀on. FIGURE 30: Journalists’ professional use of Threads in 2023 (of those who use social media professionally) Have not used it N/A 57% 1% Created an account Other but not used it 2% 21% Created an account and used it 19% Medianet PR Guide to E昀昀ective Media Engagement 2024 41
Active user 35% Have an account but rarely use it 26% Don’t use it 24% Have an account but stopped using it in 2023 8% Recently deleted account 2% Switched to Threads 1% N/A 2% Other 2% FIGURE 31: Journalists’ professional use of Twitter/X in 2023 Medianet PR Guide to E昀昀ective Media Engagement 2024 42
About Medianet is ANZ’s #1 Media Intelligence pla琀昀orm with a suite of PR and communica琀椀ons solu琀椀ons that help Medianet organisa琀椀ons connect with their target audience and achieve earned media success. Medianet’s suite of PR services include a comprehensive database of Australia and New Zealand journalists, a press release distribu琀椀on pla琀昀orm, sophis琀椀cated media analysis and repor琀椀ng insights, and much more. Our unique rela琀椀onships with Australian newsrooms is like no other, and we’ve built trusted partnerships with a community of media contacts where you can 昀椀nd insigh琀昀ul informa琀椀on – no ma琀琀er your passion or ver琀椀cal. Our mission is to empower our customers with the incredible bene昀椀ts of earned media, while assis琀椀ng journalists to tell the stories that ma琀琀er. medianet.com.au Our mission is to empower our customers with the incredible bene昀椀ts of earned media, while assisting journalists to tell the stories that matter. Medianet PR Guide to E昀昀ective Media Engagement 2024 43
Contact Us 1300 616 813 Contact Us [email protected] Sydney Melbourne Sydney Melbourne Level 3, 2 Holt Street Level 8, 40 City Road Level 3, 2 Holt Street Level 8, 40 City Road Surry Hills NSW 2010 Southbank VIC 3006 Surry Hills NSW 2010 Southbank VIC 3006 Medianet PR Guide to E昀昀ective Media Engagement 2024 44 contact contact