BROADCAST & MOTION IN-GAME PACKAGE With its high-energy broadcast graphics package, EA SPORTS now has the power to leverage and connect the brand across multiple sports with a cutting-edge look and feel that sets the bar in the industry. EA-CENTRIC VISUAL LANGUAGE FIFA Product Design Framework Texture of the Game Framework Statium Architecture Framework Team vs. Team Intro FIFA NHL MADDEN Team vs. Team Framework Team vs. Team Framework Team vs. Team Framework Lower 3rd BROADCAST & MOTION / IN-GAME PACKAGE 50 9