3.04 Tagline: Tagline Translation You may translate the tagline into the local language if it is legally required. Obtain the correct translations from the brand team at [email protected]. The tagline must always appear in English. However, you may also include a translation of the tagline in your local language. If it is legally required, or if it will enhance the communication, or if it is preferable in the local business culture to use the local language, In this situation, the Monogram and tagline lock-up appears in English in the correct size and position. Align the first letter of the tagline translation line flush left with the “G” in “GE.” Align the baseline of the tagline translation line with the bottom margin of the page layout. The tagline translation is always set in GE Inspira in the same color as the English version. This example shows the type size for a tagline translation for a US size (8.5 x 11”) format. Translated tagline placement Note Don’t use the Monogram with the tagline translation line. A4 – shown at 80% Align translation flush left with the tagline 21.75mm GE imagination at work L’imagination en action 8mm 11mm GE Inspira Regular, 10pt GE imagination at work L’imagination en action B2B Print Advertising Version 1.0