GreenPower Brand Usage Guidelines Logousageandmarketingfor GreenPowerProvidersandgenerators 15 3.3 Rulesonwhatlanguagecanbe usedtodescribe  GreenPoweraccredited products 1 Providers must not make a reference to GreenPower, GreenPower accreditation or GreenPower generators when discussing the non ‑accredited portion of products. 2 The term 100% accredited must only be used in relation to products that are equivalent to 100% of the customer’s electricity consumption or equivalent to the Australian average household electricity consumption as defined by GreenPower in the Program Rules. 3 The term 100% cannot appear next to the word ‘Green’, ‘GreenPower’ or ‘Accredited GreenPower’ if the GreenPower accredited portion of the product is less than 100% of the customer’s consumption or is less than the average household electricity consumption as defined by GreenPower. 4 Where GreenPower accredited products are less than 100%, the description of the unaccredited portion (backfill) of the product is prohibited, other than referring to the backfill as other grid electricity. 5 Only 100% GreenPower products will be able to be described as 100% renewable; Products with a lesser percentage are not to be described as 100% renewable. 6 All carbon related claims are to be in accordance with the Australian Consumer Law—part of the Competition and Consumer Act 2010 (Cth) (the Act), and the latest guidelines and publications published by the ACCC. The GreenPower Program Manager—Marketing will provide links on the GreenPower website to ensure the information is clear, relevant, and easily accessible. 7 Statements relating to greenhouse gas emission reductions must meet the following requirements: 7.1 Carbon claims may refer to the reduction of emission intensity of the electricity grid or electricity generation in Australia or the world 7. 2 Carbon claims may refer to the individual’s or entity’s reduction in emission intensity of their electricity consumption 7. 3 Aggregate level—Claims relating to increased investment in renewable energy or additional renewable energy capacity can state that GreenPower is additional to the Australian Renewable Energy Target, but are prohibited from claiming additionality to Australia’s commitments under the Paris Agreement. 8 Any claim of environmental benefit must be backed by sound research and clarity of what those benefits are to avoid misleading consumers.