HANDSHAKE BRAND GUIDELINES 2021 5 Brand Proposition Our brand proposition is our “how”. It outlines the benefits of our brand and the problems that we solve. It is the promise that we will keep. Handshake is the place where all students can build meaningful careers, no matter where they’re from or what education journey they’ve taken. We connect students with the information and opportunities they are searching for. Our approach to helping students and early talent is supportive and optimistic. We believe that for students, finding their next job should be exciting, not intimidating.