HANDSHAKE BRAND GUIDELINES 2021 27 Color A fresh, vibrant and reliable color palette gives range to our visual identity that feels optimistic and energetic. These colors tonally extend the palette in a balanced yet flexible way, dependent on the audience or visual asset. Accent colors should be used for variety and emphasis, but should be used sparingly. Overuse of the secondary colors would dilute the established brand propriety. COLOR PALETTE ▶ CORAL HEX #FFC7B3 R 255 • G 199 • B 179 C 0 • M 26 • Y 25 • K 0 PANTONE 7520 C INDIGO HEX #2E2880 R 46 • G 40 • B 128 C 100 • M 100 • Y 14 • K 4 PANTONE 2105 C CANARY HEX #F3E02B R 243 • G 224 • B 43 C 7 • M 5 • Y 93 • K 0 PANTONE 604 C DENIM HEX #6490F2 R 100 • G 144 • B 242 C 60 • M 41 • Y 0 • K 0 PANTONE 2718 C LIGHT AQUA HEX #D3F1F3 R 211 • G 241 • B 243 C 16 • M 0 • Y 5 • K 0 PANTONE 9520 C DEEP TEAL HEX #026773 R 2 • G 103 • B 115 C 90 • M 45 • Y 46 • K 17 PANTONE 2238 C SPRING HEX #74D486 R 116 • G 212 • B 134 C 53 • M 0 • Y 64 • K 0 PANTONE 2268 C