HANDSHAKE BRAND GUIDELINES 2021 60 Top Reasons Students Attended Virtual Fairs Learn about the company culture and jobs Make personal connections through 1:1 sessions To best engage students in a virtual career fair, however, will entail a bit of creativity Iconography Icons function to be communicative and hard working. These assets are ideal for breaking down a big idea or providing emphasis to a message. Icons work best in sets. WHEN TO USE ICONOGRAPHY ▶ WEBSITE ICONS HELP TO MAKE TEXT EASY TO COMPREHEND REPORTS AND GUIDES ICONS CAN BE USED TO REPRESENT DATA AND RESEARCH EMAIL ICONS ARE USED TO ILLUSTRATE OUR PRODUCT OFFERING OR VALUE PROPS PRESENTATIONS ICONS ARE USED TO BREAK DOWN A BIG IDEA INTO DIGESTIBLE NUGGETS