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HANDSHAKE BRAND GUIDELINES 2021 35 Typography To maintain the best visual hierarchy, Handshake uses a defined typographical system that is modern, clean and relevant to the brand image. Ginto Nord has a very limited application within our system, use primarily for headlines, callouts and quotes. Quotations or text with more than one sentence are set in Ginto Nord Regular for legibility purposes. Subheads are always set in Suisse Int’l. DISPLAY TYPE STYLES ▶ Apply where you have an edge The #1 way college students get hired. Launch your career “Handshake served as a vital bridge that allowed me to connect with employers and land my dream job.” LARGE HEADLINE GINTO NORD, BOLD SUB-HEAD SUISSE INT’L, BOOK SMALL HEADLINE GINTO NORD, MEDIUM QUOTES GINTO NORD, REGULAR

Handshake Brand Book - Page 35 Handshake Brand Book Page 34 Page 36