HANDSHAKE BRAND GUIDELINES 2021 49 Photography To maintain the spirit of Handshake, it’s important to curate the right images that accurately represent the brand. The photographic aesthetic should be cohesive in composition and tone. Using imagery that is warm and saturated conveys optimism, aligning well with the brand mission. Natural lighting is ideal, as it denotes authenticity. Brand photography should always aim to feel relatable to our audience. PHOTOGRAPHIC STYLE ▶