HANDSHAKE BRAND GUIDELINES 2021 28 Color To maximize the use of our palette, it’s important to balance the use of each color. While use of color can vary based on our audience and content, this guide helps to visualize the way in which our colors should be used proportionally. Overuse of one color can misrepresent the brand or diminish the strength of the primary brand colors. COLOR USAGE ▶ 25% 20% 20% 15% 10% 2% 2% 2% 2% 2%