HANDSHAKE BRAND GUIDELINES 2021 23 Icon The iconic Handshake symbol is a shorthand for the brand. The symbol can be used as a stand alone graphic, but only if it already appears locked up with the wordmark within the experience. Think of the symbol as an abbreviation of the logo — ideal for spaces with size constraints or assets with repeated use of the mark. The same color rules from the logo apply to the icon as well. ICON COLORWAYS ▶