Meridian + RELAYTO | Case Study

CASE STUDY Meridian Risk Management: Transforming Benefits Communications with RELAYTO Discover how Meridian Risk Management revolutionized their benefits communications strategy, transitioning from PDFs to interactive digital guides.

Problem Meridian Risk Management is a top risk management and insurance brokerage in New York. As the insurance landscape evolved, they faced the challenge of communicating complex employee benefits digitally. The industry’s reliance on paper-heavy presentations and in-person meetings led to poor engagement. With client expectations shifting towards more accessible content, Meridian sought a platform to digitize and enhance their materials, making complex information interactive without disrupting established processes. “ As we all know, insurance is complicated. We've leveraged the RELAYTO platform to streamline the education process as much as possible, allowing employees and dependents to self-serve their way to more information. Tom Clements President of Meridian Software Services, Employee Benefit Consultant at Meridian Risk Management

Meridian’s Goals Transform static benefit guides into 24/7 Scale their communication strategy across accessible digital experiences, enhancing 30-40 clients (as of 2019) without employee engagement through interactive, proportionally increasing staff or resources, multimedia content. using cloneable, customizable templates. Improve the speed and efficiency of content Use data analytics to show increased creation to support Meridian's 60% year-over-year engagement with benefit guides over traditional revenue growth by standardizing and replicating methods, reaching more employees and customized client materials at scale. decision-makers in the benefits process.

From Insurance to Multi-Industry Success with RELAYTO Meridian Risk Management has been partnered with RELAYTO since Meridian’s annual revenue grew by 60% year-over-year after 2019, when they began seeking to transition to a more digital and virtual adopting RELAYTO. Tom credits this to their enhanced communication agency model, particularly for their employee benefit programs. This packages, which differentiate them in educating employees about strategic decision, made just before the onset of the pandemic, proved benefits. The ability to quickly create standardized, customizable to be transformative for Meridian. Tom Clements reported significant presentations helped Meridian scale operations and serve a growing growth over the four years since adopting the RELAYTO platform. client base, making RELAYTO a key driver of their growth. “ Partnering with RELAYTO, Alex, and the team helped propel our insurance agency, leading to significant growth over the past four years we've been using the platform. This success prompted us to start a separate company, Meridian Software Services, to introduce RELAYTO to other peer groups, including insurance brokerage firms, insurance carriers, and general agents. Tom Clements President of Meridian Software Services Employee Benefit Consultant at Meridian Risk Management

Key Results Revenue Growth Client Retention Through Innovation Achieved an average annual revenue growth 15-20% of existing clients adopted RELAYTO rate of 60% year-over-year since adopting for their own use after experiencing its RELAYTO in 2019. effectiveness through Meridian's presentations. Operational Efficiency Enhanced Data-Driven Decision Making AI-powered self-service resolves benefit queries Analytics showed a 30% increase in faster, providing real-time answers and engagement with benefit presentations, simultaneous searches across all content hubs. enabling more targeted future communications.

“ Our clients really appreciate the functionality—uninterrupted business operations, the ability to reach additional stakeholders in the decision-making process, and, most importantly, the back-end analytics. It's no longer just us telling them that we're being more impactful than shutting down business operations. We can show them the data. For example, traditionally, in person, they would collect a list of employees who attended the meetings. Then, the next year, after pivoting to RELAYTO's platform, we showed a 30% increase in the number of attendees going through the presentation." Tom Clements President of Meridian Software Services Employee Benefit Consultant at Meridian Risk Management O is YT A EL ee how R S yee Benefits changing Emplo