Photography Like our brand voice, all photography direction is based on a spectrum of relatable to aspirational. Avatars: Relatable, human, warm, quirky, but not silly, colorful, but mature, personable. Still life: Attainable, clear, concise, human, demonstrates Slack’s personality, simple, not overly complex Lifestyle: Aspirational, alludes to collaboration, confident, clear, focused, environmentally inclusive (the subject is a part of something bigger) 47 Slack Brand Guidelines Design Elements