OPTIMIZE TO SCALE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (08:33 - 09:07) We only had a handful of customers, but the largest financial services firm in the world at the time was our customer. We had optimized our platform to scale to that level. Steve King