Steve King PodBook™
Steve King is a board member, strategic advisor, and investor in early-stage technology companies, Steve King. A five-time CEO with many exits to boot and now sits on the boards of exciting companies.
RELAYTO Podcast
RELAYTO CEO
Experience-Focused Leaders
PodBook
Interactive Content
marketing and software
About Alex Shevelenko
Steve King
DocuSign
CEO of DocuSign
Mineral
board member
E-TRADE
E-OFFERING
advantages of SaaS
Zantaz
IBM
sell in B2B
NAVIGATING MARKETS AND RELATIONSHIPS FOR GROWTH Steve King Ex CEO & President of DocuSign
About Steve King Steve King is a tech industry titan who's made indelible marks in the cloud space. His expertise is gleaned from leading DocuSign and playing pivotal roles at E*TRADE and E*OFFERING. Steve is currently a board member at Mineral — a company that brings together the best of two HR and compliance powerhouses.
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Snippets from the podcast
NO NEED TSUSTAINABLE PROFITO BUILD INFRASABILITYTRUCTURE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (08:16 - 08:23) One of the advantages of SaaS today is ease of implementation. Everything's managed by somebody else. You don't have to build infrastructure. Steve King
OPTIMIZE TO SCALE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (08:33 - 09:07) We only had a handful of customers, but the largest financial services firm in the world at the time was our customer. We had optimized our platform to scale to that level. Steve King
GETTING RECOGNITION FROM THE CUSTOMERS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (12:14 - 12:39) We were building our own hardware and establishing our own data centers. It was a very capital-intensive business and very hard to manage. Our customers recognized that as well. They gave us credit for the fact that we were doing a reasonably good job. That's why we were able to grow the business the way we did. Steve King
COMPETE AS MUCH AS POSSIBLE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (27:34 - 27:52) You have to be convinced that you can compete. At Zantaz, we competed with every large technology company on the planet in that archiving space. We competed with IBM, even though we had a partnership. We competed with HP and MC. Steve King
HAVE A WINNING STRATEGY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (28:02 - 28:17) If you're gonna sell into enterprise, sell in B2B, you need to have a plan, a strategy for how you're gonna outmaneuver the large incumbents. Especially in the beginning, while you're establishing your market presence. Steve King
START WITH THINKING 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (32:39 - 32:58) For me, it starts with thinking. I'm reluctant to use strategy or strategic planning, especially for startups, but you do have to think through it. Where do you want to go? Where do you want to be in three years? Steve King
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About RELAYTO Experience-Focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
Experience-Focused Leaders Podcast We are on a mission to bring the most important ideas to life. We talk about the experiences that move forward organizations, customers, and society at large. If you love ideas and bringing ideas to life, stick around. Join us each week and explore the principles, strategies and insights that drive exceptional customer experiences and business growth. Learn more
