COMPETE AS MUCH AS POSSIBLE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (27:34 - 27:52) You have to be convinced that you can compete. At Zantaz, we competed with every large technology company on the planet in that archiving space. We competed with IBM, even though we had a partnership. We competed with HP and MC. Steve King