Metrics Required Functionality Validated Learnings Conducting Suspect Stage Experiments with Landing Pages Case Study 1: When a Value Proposition Needs to Pivot Case Study 2: When a Value Proposition Needs to Acquire Leads How to concoct a Landing Page experiment Recap 10. Strategists in the Wild Holly North 1. How did you become a strategist and/or get into doing strategy as part of your work? 2. What does UX strategy mean to you? Is it a bogus job title? 3. How did you learn about business strategy? 4. Do you think it’s helpful for UX designers who are aspiring strategists to get an MBA or have a business degree? 5. What types of products have you done the strategy for that were the most exciting or fun to work on? 6. What are some of the challenges of conducting strategy in different work environments (for example, startups versus agencies versus enterprises)? 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? 8. What is your secret weapon or go-to technique for devising strategies or building consensus on a shared vision? 9. What is a business case or anecdotal story that you can share that walk us through the steps you have to go through when conducting strategy specifically for an innovative product? 10. What are important skills or mindsets for a strategist to have? Or what makes you good at your job? Peter Merholz 1. How did you become a strategist and/or get into doing strategy as part of your work?