unexpected, unassuming places. You just need to peruse the Web like a hunter searching for prey! The rest of this chapter examines poaching techniques for discovering new opportunities for value innovation via these four patterns. Poaching has traditionally been defined as the illegal hunting, killing, or capturing of wild [42] animals, usually associated with land-use rights. However, there is nothing illegal about poaching features and interaction patterns that are the general approach to solving a common type of problem. You’ll be borrowing these kernels from different places and putting them together in a brand-new context to create value innovation. This is how you don’t just beat the competition, you make them completely irrelevant. The four techniques you are about to learn are how to: Identify the key experiences Take advantage of UX influencers Do feature comparisons Storyboard the value innovation Be aware that these techniques are more for your personal or your team’s edification. They are not necessarily deliverables that you will present to a client. Identify the Key Experiences Generally when the word “key” precedes a term, it means that the words that follow are mission critical. We see the word used in numerous business terms such as “key leverage points,” “key performance indicators” (KPIs), and “key stakeholders.” The first time I saw the term “key experience” was at a Lean UX workshop presentation I co-taught with long-time UX guru Lane Halley (see Figure 6-4).