Social networks Is the competitor’s brand also on Twitter, Facebook, or others? Which social platforms is it truly using? Most products these days integrate with these platforms, but they don’t fully leverage anything with all of them. Figure 4-20 shows that you need to determine what social media strategy each competitor is trying to harness well. You can find most of this information by simply searching the product’s name on Twitter, Facebook, Instagram, Pinterest, and any other popular relevant social platform, or by just checking out the competitors’ sites. Figure 4-20. Social Networks result sample Content types Use this to capture what type of content is on the competitor’s site, as depicted in Figure 4-21. Is the bulk of the content text, photos, or video? How much content dominates the site and how is it presented? Is the content well organized? Is it easy to scan and/or read? How detailed and informative is the information displayed on the product detail pages?