designers, developers, product managers, and marketers. The marketing and sales team creates a list of initiatives and must be able to act quickly on it. The development team also has a list of metrics that they need to track and measure. The output of the Funnel Matrix technique directly informs the user flow, feature list, and a short list of wireframes to be designed or redesigned that are optimized for a desired user action. The data and metrics help with every stage in the sales funnel to make continual improvements and give insights into your customers’ actions.