[44] Adventures of Prince Achmed, in 1926. Since then, they have become versatile tools used for advertising campaigns, comics, motion pictures, software design, and various other business processes. The reason is that a storyboard promotes visual thinking. Or, as the authors of the book Game Storming: A Playbook for [45] Innovators, Rulebreakers, and Changemakers, write, “[It is a] visioning exercise [that] allows participants to imagine and create possibilities.” Three steps to storyboarding value innovation The goal of a storyboard is to tell the story of your key experience(s) visually. You want to use the format to zero in on the most important components of the experience. Say more with less, and finish with a happy ending in that the problem for your user is solved. Here is my recommended framework for building (and presenting) a storyboard: Step 1: Create your list of panels. Keep in mind that you do not want to demonstrate all the features of the product (as Ena incorrectly did when she first mapped out her key experiences). You are only showing the most “valuable” moments of your customer’s journey through the storyboard panels. Some of these moments will impact the interface design, and other moments will actually occur offline. Show the progression of the entire experience regardless of whether the experience takes 20 minutes (such as Uber) or two months (Airbnb) in real time. For Bita and Ena, this meant showing how their bride-to-be experienced her dream wedding coming true rather than showing how account registration on Airbnb for Weddings works. Here are the panels they stitched together: 1. Bride-to-be is looking for a beautiful and affordable venue online. 2. She finds a result set of two to three listings. 3. She sees a detail view of an awesome listing. 4. She selects a package (venue, food, flowers). 5. She receives a confirmation of venue/tour/submission. 6. She gets married on the beach! Step 2: Decide on your visual format (digital montages versus sketching on paper). Some people know how to draw or sketch. Others (like me) cannot even draw a meaningful stick figure. What matters the most is that you choose a format that is fast and easy for you and your team to pull your storyboard together. If you