Click the “Advertise with Us” link to see how it position itself. How do your competitors charge for membership? Look at their annual report if they’re available. Figure 4-16. Revenue Streams result sample Monthly traffic This is actually a measurable, quantifiable attribute. If you have access to Comscore, you can get super-accurate data — traffic (see Figure 4-17), minutes- on-site, and so on. about other websites. But there are also dozens of free websites that monitor monthly traffic. Usually all you need to do to get the data is type in the domain name of the site you’re researching. Check out Compete.com, Quantcast, and Alexa. You can pilfer free data from these sites and many others. By looking at multiple data points, you can triangulate an average of the traffic data, which is a lot better than not having any traffic data at all. For iPhone downloads and stats, there are great sites such as App Annie, AppFigures, Mopapp, and Distimo.