A successful UX strategy also needs this continuous testing to ensure that your product will deliver a solution that people will really, really want. Thus, you need to jump from your storyboard to an MVP or prototype of your product. You’ll then take it into small, structured, lean experiments to learn as soon as possible if your team’s latest assumptions are on the right track and to force you to confront the reality of what it would actually take to make your business model work in the real world. This kick-starts the process of blending the ingredients that make up all four tenets of my UX strategy framework, as presented in Figure 7-2. Figure 7-2. The four tenets of UX strategy