Recap UX strategy is a way of thinking. It’s not a means of formulating and executing a perfect plan; rather, it’s about being able to research what’s out there, analyze the opportunities, run structured experiments, fail, learn, and iterate until you devise something of value that people truly want. While devising a UX strategy, you will need to take risks and accept failure. You’ll learn how to fail smartly by doing small-structured experiments to validate that your strategy is moving your team in the right direction. [7] Sun Tzu, Art of War. first published by Lionel Giles in 1910. [8] Gray, David, Sunni Brown, Jamews Macanufo. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. O’Reilly, 2010. [9] Porter, Michael. Competitive Advantage. New York: The Free Press, 1985. [10] http://www.journalism.org/2012/11/06/hurricane-sandy-and-twitter/ [11] “New features ahead: Google Maps and Waze apps better than ever.” Google Maps Blog, August 20, 2013, http://tinyurl.com/lx9sq8c. [12] Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is Connecting the World. Simon & Schuster, 2011. [13] Blank, Steve and Bob Dorf. The Startup Owner’s Manual. Wiley, 2012. [14] Oswerwalder, Alexander and Yves Pigneur. Business Model Generation. Wiley, 2010. [15] Drucker, Peter. Management: Tasks, Responsibilities, Practices. HarperBusiness, 1973. [16] Kim, W. Chan and Renée Mauborgne. Blue Ocean Strategy. Harvard Business School Press, 2005. [17] http://www.strategy-business.com/article/14501?pg=all [18] http://www.claytonchristensen.com/key-concepts/#sthash.47B9F4IW.dpuf [19] “NY official: Airbnb stay illegal; host fined $2,400.” C|Net, May 20, 2013. http://tinyurl.com/k7oyx3j. [20] The service fee that guests pay on AirBnb varies from 6 to 18 percent, based on the subtotal. [21] Ries, Eric. Lean Startup. HarperBusiness, 2011. [22] Blank, Steve. The Four Steps to the Epiphany. K&S Ranch Press, 2005. [23] Vlaskovits, Patrick and Brant Cooper. Lean Entrepreneur. Wiley, 2013.