Figure 4-25. Heuristic Evaluation result sample Customer reviews This is a summary of the amount (that is, hundreds or thousands) of customer reviews that you can find on a product outside of its website. For mobile apps, you can find these in the app stores where you download the product. For websites, you can sometimes find these on Quora or other similar message-board platforms where users reach out to the general public for troubleshooting advice. You are looking for the latest recurring customer complaints about a product because those potential pain points are something your team might be able improve upon. General/miscellaneous notes This is miscellaneous information that doesn’t fit into the other columns. You can use this for any research relevant to your product that you want to track. Feel free to change the name of this column if needed. Questions/notes to team or self Remember this is a collaborative document. Other people will be reading your