UX Strategy: How to Devise Innovative Digital Products That People Want Jaime Levy Editor Angela Rufino Editor Mary Treseler Copyright © 2015 Jaime Levy UX Strategy by Jaimy Levy All rights reserved. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (safaribooksonline.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or [email protected]. Acquisitions Editor: Mary Treseler Editor: Angela Rufino Developmental Editor: Angela Rufino Production Editor: Melanie Yarbrough Copyeditor: Octal Publishing Proofreader: Eileen Cohen Indexer: Bob Pfahler Cover Designer: Ellie Volkhausen Interior Designers: Ron Bilodeau and Monica Kamsvaag Illustrators: Rebecca Demarest Compositor: Melanie Yarbrough May 2015: First Edition. Revision History for the First Edition: 2015-05-12 First release 2015-07-10 Second release See http://oreilly.com/catalog/errata.csp?isbn=0636920032090 for release details. The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. UX Strategy and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps. Although the publisher and author have used reasonable care in preparing this book, the information it contains is distributed “as is” and without warranties of any kind. This book is not intended as legal or financial advice, and not all of the recommendations may be suitable for your situation. Professional legal and financial advisors should be consulted, as needed. Neither the publisher nor the author shall be liable