the etiquette demonstrated at the end of a proper tennis match, they shook hands and thus concluded their business partnership. LESSONS LEARNED You do not need an MBA or even a college education to start a business and for it to be successful. You do need to be a go-getter. Start small. If you have a big idea, figure out a way to trial it. Manage risk by taking action. Place small bets fast. Stay in a partnership for as long as you have the stamina to pull your weight. But when it’s over, leave gracefully and with a handshake.
UX Strategy: How to Devise Innovative Digital Products that People Want Page 176 Page 178