rocking, Why a Matrix and Not a Map? vertical axis of about, Rocking the Funnel Matrix Customer stage, Prospect stage Lead Stage, Suspect stage Prospect stage, Suspect stage Reference User stage, Prospect stage Repeat User stage, Prospect stage Suspect stage, Suspect stage G Galán, Juana, female guerrilla fighter, User Research versus Guerrilla User Research Gamestorming (Gray et al), How I Discovered My UX Strategy Framework, Storyboard the Value Innovation Garrett, James, Definition of Experience Strategy, What Is UX Strategy? Geckoboard, Validated Learnings Gilt, as indirect competitors, Types of Competitors Google AdWords, using, How to Find Your Competitors and Compile Your Competition List Google Analytics, Validated Learnings Google Glass, 5. What types of products have you done the strategy for that were the most exciting or fun to work on?, 8. What is your secret weapon or go- to technique for devising strategies or building consensus on a shared vision? Gore, Al, 3. How did you learn about business strategy? Gray, David, Gamestorming, How I Discovered My UX Strategy Framework, Storyboard the Value Innovation