Coca-Cola Brand Book

Coca-Cola is an iconic beverage company known for its refreshing drinks and a history of innovative marketing that spans over a century. With its global presence, Coca-Cola connects people through moments of joy and refreshment.

Coca-Cola Icon Design System 30 September, 2020 — 1.0

Meet the next level of deliciousness. 02

Coca-Cola 03

This body of work introduces the new QcoŚ%ĔƒĹĭŚ©ǄƒƞĔŘĬoƊCoca-Cola¶ƊačĔŘaƊŌȨ QƞƞĔllƒǄoƦƾĴaƞalloĬoƦƊĹcoŚĹcƇƊočƦcƞƒ ƒĴoƦlčlooŌlĹŌĔĹŚalloĬoƦƊŘaƊŌĔƞƒaŚč caƞĔĭoƊĹĔƒȣaŚčalƒoĔǃƇlaĹŚƒĴoƾąĔƒƞ ƞoƇƊĔƒĔŚƞƞĴĔŘȨ %ĔƒĹĭŚĔčƞoąƊĹŚĭĭloąalcoŚƒĹƒƞĔŚcǄƞo alloĬoƦƊcƦƊƊĔŚƞƽaƊĹaŚƞƒaŚčƇlaƞĬoƊŘƒȣ aƒƾĔllaƒoƦƊĬƦƞƦƊĔĹŚŚoƽaƞĹoŚƒȣ ƞĴĔƒĔąƊaŚčƒƾĹllŘaŌĔƒƦƊĔƞĴaƞoƦƊ čĔƒĹĭŚŚĔƽĔƊloƒĔƒƒĹĭĴƞoĬƾĴoƾĔaƊĔȣ ƾĴĔƊĔƾĔɌƽĔąĔĔŚȣoƊƾĴĔƊĔƾĔɌƊĔĭoĹŚĭȨ ©ƦƊĔȣƞĴĹƒčocƦŘĔŚƞŘaǄlooŌaŚčƒoƦŚč lĹŌĔaĭƦĹčĔƞocƊĔaƞĹŚĭoƦƊƇƊočƦcƞƒaŚč oƦƊƇacŌaĭĹŚĭȨƦƞƊĔallǄƞĴĹƒĹƒaĭƦĹčĔƞo ŘaŌĹŚĭoƦƊąƊaŚčaŚčoƦƊąƦƒĹŚĔƒƒĔƽĔŚ ĭƊĔaƞĔƊƞĴaŚĔƽĔƊȤ 04

Greater Consistency 05

Greater Flexibility Greater Opportunities 06

Greater Refreshment Greater Moments 07

The world’s greatest icon. Elevated. 08

¶ĴĔƦƒĹŚĔƒƒoĬ%ĔƒĹĭŚȨ Global Design System ¶ĴĔƇƊĹŚcĹƇlĔƒąĔĴĹŚčoƦƊƒǄƒƞĔŘaƊĔŚɌƞŉƦƒƞ Coca-Cola¶ƊačĔŘaƊŌ ĹŘƇoƊƞaŚƞĬƊoŘaŚaĔƒƞĴĔƞĹcƇoĹŚƞoĬƽĹĔƾȨ ¶ĴĔǄɌƊĔƞĴĔƊĔƞočƊĹƽĔoƦƊąƦƒĹŚĔƒƒȨQŚƞĔŚčĔč Design Principles ƞocƊĔaƞĔŘaǃĹŘƦŘcoŚƒĹƒƞĔŚcǄaŚčąƦĹlč ĔƉƦĹƞǄƞĴƊoƦĭĴƊĔcoĭŚĹƞĹoŚȣƞĴĔǄĹŚǙƦĔŚcĔ ĔƽĔƊǄƞĴĹŚĭƾĔčoȨDƊoŘĴoƾƇĔoƇlĔŚaƽĹĭaƞĔ oƦƊƇƊočƦcƞƒƞoĴoƾƾĔĹŚŚoƽaƞĔaŚčƊĔŘaĹŚ ƊĔlĔƽaŚƞȣĭooččĔƒĹĭŚĹƒĭoočąƦƒĹŚĔƒƒȨ ŚčaĭƊĔaƞąƦƒĹŚĔƒƒlĹŌĔoƦƊƒŚĔĔčƒƞĴĔ ĭƊĔaƞĔƒƞčĔƒĹĭŚoĬallȨ ƒǄoƦƾĹllƒĔĔƞĴƊoƦĭĴoƦƞƞĴĔĭƦĹčĔlĹŚĔȣ ƞĴĔƒaŘĔƞĴƊĔĔcoƊĔƇƊĹŚcĹƇlĔƒĹŚĬoƊŘ ƞĴĔčĔƒĹĭŚƒolƦƞĹoŚƒaƒƾĔƞƊaƽĔlƞĴƊoƦĭĴ ƞĴĔcoŚƒƦŘĔƊŉoƦƊŚĔǄȨ 13

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles Scale ȸžƊoƦčȣƒcalĔčƦƇƞƊačĔŘaƊŌƒ ¶ĴƊĔĔcoƊĔƇƊĹŚcĹƇlĔƒĬoƊŘƞĴĔĬoƦŚčaƞĹoŚ ȸQŚƞƦĹƞĹƽĔĴĹĔƊaƊcĴǄ oĬoƦƊčĔƒĹĭŚƒǄƒƞĔŘȨQŚƞĔŚčĔčƞoĭƦĹčĔ ȸ-lĔƽaƞĔčĹcoŚĹcĹƞǄ ĔƽĔƊǄƞĴĹŚĭƾĔčoȣĹƞɌƒĹŘƇoƊƞaŚƞƞoĬolloƾ ƞĴĔŘaƞallƞĹŘĔƒaŚčaƽoĹčƦƇƒĔƞƞĹŚĭƞĴĔ ąalaŚcĔoĬoƦƊƞƊačĔŘaƊŌčĔƒĹĭŚȨLĔƊĔɌƒa ƉƦĹcŌƒƦŘŘaƊǄȨ Color — Own red ȸdoĭocoloƊĔƉƦalƒƽaƊĹaŚƞ ȸacŌĭƊoƦŚčcoloƊĔƉƦalƒǙaƽoƊ Restraint ȸ½ŚclƦƞƞĔƊĔčlaǄoƦƞ — Edited and crafted ȸ¶ĹŘĔlĔƒƒąĔaƦƞǄ Coca-Cola 14

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles ©calĔ žƊoƦčȣĔlĔƽaƞĔčaŚčƦƇlĹĬƞĔčȣoƦƊĹcoŚĹc ƞƊačĔŘaƊŌƒƾoƊŌaƞƒcalĔƞoĹŚcƊĔaƒĔoƦƊ ƽĹƒĹąĹlĹƞǄȣƾĴĹlĔcƊĔaƞĹŚĭĭƊĔaƞĔƊĹŘƇacƞȣ claƊĹƞǄaŚčcoŚƒĹƒƞĔŚcǄȨ©calĔĹƒƞĴĔ ŚoƞȼƒoȼƒĔcƊĔƞŌĔǄƞoąƦĹlčĹŚĭĹŚƞƦĹƞĹƽĔȣ ƒĹŘƇlĔaŚčĔǕcĹĔŚƞcoŘŘƦŚĹcaƞĹoŚȨ Coca-Cola 15

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles ColoƊ ÕĔoƾŚƊĔčȨlƾaǄƒoƦƊŘoƒƞčoŘĹŚaŚƞ coloƊȣoƦƊƒŘaƊƞȣĹŚƞƦĹƞĹƽĔaŚčƞĹŘĔlĔƒƒcoloƊ ƒǄƒƞĔŘŘaŌĔƒoƦƊƇƊočƦcƞƒĔaƒǄƞoŚaƽĹĭaƞĔ aŚčĔƽĔŚĔaƒĹĔƊƞoĔǃƇaŚčȨÕĔƦƒĔoƦƊcoloƊ ƒǄƒƞĔŘƞočĹǔĔƊĔŚƞĹaƞĔoƦƊƇƊočƦcƞƒĹŚaƾaǄ ƞĴaƞalƾaǄƒcoŘƇlĹŘĔŚƞƒaŚčĔŘƇĴaƒĹƒĔƒoƦƊ ƞƊačĔŘaƊŌƊĔčȨ Coca-Cola 16

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles Restraint ¶ĴĔŘoƒƞĹŘƇoƊƞaŚƞƇƊĹŚcĹƇlĔoĬallȨ ÕĔƊĔŘoƽĔƞĴĔƦŚŚĔcĔƒƒaƊǄaŚčƊĔƒĹƒƞclƦƞƞĔƊ ĹŚoƊčĔƊƞoŘaĹŚƞaĹŚƞĴĔĹcoŚĹcƽalƦĔoĬoƦƊ ƇƊočƦcƞƒȨ¡ĔƒƞƊaĹŚƞƒĴoƾƒoǔƞĴĔčĹƒƞĹŚcƞĹƽĔ ąĔaƦƞǄoĬoƦƊąƊaŚčaŚčƒĹĭŚalƒCoca-ColaɌƒ ƉƦalĹƞǄƞĴƊoƦĭĴoƦƊąolčȣƞĹŘĔlĔƒƒȣaŚč coŚǘčĔŚƞčĔƒĹĭŚȨ ® Coca-Cola 17

Graphic System %ĔƒĹĭŚ-lĔŘĔŚƞƒ 21 ¶ĴĔ©cƊĹƇƞ 33 ¶ĴĔžalĔƞƞĔ 36 ¶ĴĔ¶ǄƇĔĬacĔ 43 The Disc 48 The Ribbon 55 CoŚƞoƦƊoƞƞlĔQcoŚ 57 ¶ĴĔƊčĔŚ©ƉƦaƊĔ 66 The Voice 68 ¶ĴĔ¶n©ƉƦaƊĔƒ Coca-Cola 18

{ƦƊčĔƒĹĭŚƒǄƒƞĔŘĹƒąƦĹlƞaƊoƦŚča Graphic System ƒĔƊĹĔƒɑoĬcoƊĔĭƊaƇĴĹcĔlĔŘĔŚƞƒȣƞĴaƞĬoƊŘ %ĔƒĹĭŚ-lĔŘĔŚƞƒ ƞĴĔɑĬoƦŚčaƞĹoŚoĬoƦƊĭloąalƇacŌaĭĹŚĭ čĔƒĹĭŚȨɑÕoƊlčȼĬaŘoƦƒaŚčĹcoŚĹcĹŚƞĴĔĹƊ oƾŚƊĹĭĴƞȣɑǄoƦŘaǄƞĴĹŚŌǄoƦalƊĔačǄŌŚoƾ ƞĴĔŘȨɑƦƞaƒƒoŘĔoĬoƦƊŘoƒƞƽalƦaąlĔ aƒƒĔƞƒɑaŚčƞƊačĔŘaƊŌƒȣĹƞɌƒĹŘƇoƊƞaŚƞ ƞoƦŚčĔƊƒƞaŚčɑƞĴĔƊolĔĔacĴoŚĔƇlaǄƒ ĹŚcoŘŘƦŚĹcaƞĹŚĭɑoƦƊąƊaŚčoŚƇacŌȨ ŚčĔƽĔŚɑŘoƊĔĹŘƇoƊƞaŚƞĹƒɑƞoŘaĹŚƞaĹŚ ƞĴĔĹƊĹŚƞĔĭƊĹƞǄaŚčcoŚƒĹƒƞĔŚcǄȨdĔƞɌƒlooŌ aƞĔƽĔƊǄlaƒƞčĔƞaĹlȣoŚĔąǄoŚĔȨ Coca-Cola 19

01 02 03 07 08 coŘąĹŚaƞĹoŚoĬoƦƊŘoƒƞƊĔcoĭŚĹǎaąlĔ Graphic System 04 05 06 09 ĹcoŚƒaŚčaƒƒĔƞƒȣcoƦƇlĔčƾĹƞĴoƦƊclaƒƒĹc ƞƊačĔŘaƊŌƒȣoƦƊĔlĔŘĔŚƞƒĭĹƽĔƦƒƞĴĔƒcalĔ %ĔƒĹĭŚ-lĔŘĔŚƞƒ aŚčąƊĔačƞĴƞocoŘŘƦŚĹcaƞĔCoca-Cola aƞĔƽĔƊǄƒĹŚĭlĔlĔƽĔlȨ¶ĴĔĬolloƾĹŚĭƇaĭĔƒ ƇƊoƽĹčĔaĭĔŚĔƊaloƽĔƊƽĹĔƾƞoĴoƾĔacĴ oĬoƦƊĔlĔŘĔŚƞƒƾoƊŌƒȹĴoƾƞĴĔǄƒĴoƦlč 01 ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ looŌaŚčĴoƾƞĴĔǄąĔĴaƽĔȨ 02 ¶ĴĔColoƊžalĔƞƞĔ 03 ¶ĴĔ¶CCC½ŚĹƞǄ¶ǄƇĔĬacĔ 04 The Red Disc 05 The Dynamic Ribbon 06 ¶ĴĔCoŚƞoƦƊoƞƞlĔQcoŚ 07 ¶ĴĔƊčĔŚ©ƉƦaƊĔ 08 The Voice 09 ¶ĴĔ¶n©ƉƦaƊĔƒ Taste Delicious & ® Refreshing ORIGINAL TASTE ® Coca-Cola 20

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ More than a Name ŚĹŚƞĔĭƊalƇaƊƞoĬoƦƊąƊaŚčĬoƊoƽĔƊǟǞǞ ǄĔaƊƒȣoƦƊɇ©ƇĔŚcĔƊĹaŚɈƒcƊĹƇƞĹƒoŚĔoĬƞĴĔ ŘoƒƞƾĹčĔlǄƊĔcoĭŚĹǎĔčƞƊačĔŘaƊŌƒĹŚƞĴĔ ƾoƊlčȨƞĹŘĔlĔƒƒĹcoŚƞĴaƞcoŚŚĔcƞƒoƦƊ ƇaƒƞƞooƦƊĬƦƞƦƊĔȣĹƞƊĔŘaĹŚƒaƒƊĔĬƊĔƒĴĹŚĭ ƞočaǄaƒĹƞƒalƾaǄƒąĔĔŚȨ lƾaǄƒąolčȣalƾaǄƒąƊĹllĹaŚƞȣaŚčalƾaǄƒȣ ƦŚŘĹƒƞaŌaąlǄȣCoca-ColaȨ Spencerian Script Primary white on red Coca-Cola 21

Coca-Cola 22

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Power of Repetition ½ƒĔčcoŚƒĹƒƞĔŚƞlǄacƊoƒƒoƦƊƇacŌƒȣƞĴĔ ƒcƊĹƇƞąĔcoŘĔƒoŚĔoĬoƦƊŘoƒƞĹŘƇacƞĬƦl aŚčĹŚƒƞaŚƞlǄƊĔcoĭŚĹǎaąlĔaƒƒĔƞƒȣcoŚƞĹŚƦallǄ ƊĔĹŚĬoƊcĹŚĭƞĴĔƇoƾĔƊoĬoƦƊƞƊačĔŘaƊŌȨ QcoŚĹcȨ QcoŚĹcȨ QcoŚĹcƒoŘĔŘoƊĔȨ Coca-Cola 23

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Well Travelled. Fully Fluent. ƒaĭloąaląƊaŚčƾĔŌŚoƾƞĴĔƊĔaƊĔ cĔƊƞaĹŚĹŚƞĔƊŚaƞĹoŚalŘaƊŌĔƞƒƾĴĔƊĔ ƾĔŚĔĔčƞolocalĹǎĔȨ©ooƦƊƞƊačĔŘaƊŌ ƒcƊĹƇƞĴaƒąĔĔŚƞƊaŚƒlaƞĔčąoƞĴƽĹƒƦallǄ aŚčƽĔƊąallǄȨ-ƽĔƊǄąĹƞaƒĹcoŚĹcaŚč ƊĔcoĭŚĹǎaąlĔaƒoƦƊoƊĹĭĹŚalƒcƊĹƇƞȣ ƞĴĔƒĔĹƞĔƊaƞĹoŚƒaƊĔoƦƊƇaƒƒƇoƊƞĹŚƞo ĔƽĔƊǄcoƊŚĔƊoĬƞĴĔƾoƊlčȨ 01 02 03 04 01 CĴĹŚanaŚčaƊĹŚ 02 China Taiwan 05 06 07 08 03 LĔąƊĔƾ 04 ĔŚĭalĹ 09 10 11 05 LĹŚčĹ 06 ƊaąĹc-ĭǄƇƞ 07 `aƇaŚ 08 Eloąal 09 South Korea 10 Russia 11 ¶ĴaĹlaŚč Coca-Cola 24

SiSinngglele SSeerrvvee PPrriimmaarryy Graphic System llƦƦŘŘĹĹŚŚĹĹƦƦŘŘ ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ TM XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX 330ml XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX International Scripts XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXX XXXml XXXml XXXXXX XXXXXX XXXXXX XXXXX / / XXXXXX XXXXXX XXXXXX XXXXX XXXXX XXXkJ XXXkJ X XXXkcal Xkcal X XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X bĔǄ-ǃaŘƇlĔƒ XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X XXXXX Xg Xg X XXXXXX XXXXXX XXXXXX XXX XXXXX XXXg XXXg XXXXXX XXXXXX XXXXXX XXX XXXXXXX XXXXXXX XXXXXXX XXXX XXXXXX XXXXXX XXXXXX XXX XXXXXXX XXXXXXX ZERO SUGAR XXXXXX XXXXXX XXXXX XXXXXXX XXXXXXX XXXXX XXXXXX XXXXXX XXXXX XXXXXXX XXXXXXX XXXXXXX XXXX XXXXXXX X -ǃaŘƇlĔƇlacĔŘĔŚƞƒĬoƊ©cƊĹƇƞƒ please recycle aƊoƦŚčƞĴĔƾoƊlčȨ NO CALORIES XXXX XXXX For other markets using a foreign NICE TO SEE YOU. LET’S DO THIS AGAIN. XXXX XXXX XXXX ƒcƊĹƇƞoŚƇacŌaĭĹŚĭȣƇlĔaƒĔ ƒƦąŘĹƞĬoƊaƇƇƊoƽaloĬƞĴĔƒcƊĹƇƞ ƇlacĔŘĔŚƞaŚčƒĹǎĔȨ Ǟǟ Eloąal©cƊĹƇƞ NO SUGAR ǞǠ CĴĹŚĔƒĔ©cƊĹƇƞ Ǟǡ ¶ĴaĹ©cƊĹƇƞ FPO NICE TO SEE YOU. LET’S DO THIS AGAIN. ©2020 The Coca-Cola Company Coca-Cola 25

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ From LĔlƽĔƞĹca What’s New? poƞŘƦcĴȨ¶ĴaƞɌƒĹƒƾĴǄƾĔaƊĔƞĴĔ ® ƾoƊlčɌƒŘoƒƞƊĔcoĭŚĹǎĔčąƊaŚčȨƦƞƾĔ ĴaƽĔƦƇčaƞĔčƞĴĔƊĔĭĹƒƞƊaƞĹoŚŘaƊŌƞo ® oƦƊąĔƒƇoŌĔĬoŚƞȣ¶CCC½ŚĹƞǄolčȨ LĔlƽĔƞĹcaȣǄoƦĴačaĭoočƊƦŚȨ ĔƒƦƊĔƞoƇƦƊĭĔǄoƦƊƒǄƒƞĔŘoĬ ƞĴĔƇƊĔƽĹoƦƒƽĔƊƒĹoŚoĬƞĴĔloĭo aŚčalƾaǄƒƦƒƞĴĔcƦƊƊĔŚƞƽĔƊƒĹoŚȣ čoƾŚloačaąlĔoŚ%nĔÚȨ DoƊallƊĔĭĹƒƞƊaƞĹoŚŘaƊŌƒƾĹƞĴĹŚƞĴĔ To Coca-Cola¶ƊačĔŘaƊŌÔaƊĹaŚƞ©ǄƒƞĔŘȣ ½ŚĹƞǄolč ƇlĔaƒĔalƾaǄƒƦƒĔ¶CCC½ŚĹƞǄolčĬoƊ ƞĴĔCĹƊclĔ¡aŚč¶CCC½ŚĹƞǄ¡ĔĭƦlaƊĬoƊ ĬoƊƞĴĔ¶nȨ Coca-Cola 26

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Brand Color {ƦƊƒcƊĹƇƞcaŚąĔcoloƊĔčƦƒĹŚĭoƦƊ coƊĔąƊaŚčƇalĔƞƞĔoĬƊĔčȣƾĴĹƞĔaŚč ąlacŌȨ¶ĴĹƒƒĹŚĭlĔȣƒolĹčcoloƊƾĹƞĴĹŚ oƦƊƒcƊĹƇƞcƊĔaƞĔƒŘaǃĹŘƦŘcoŚƞƊaƒƞȣ ƒƞaŚčȼoƦƞȣaŚčĹŘƇacƞȨ Coca-Cola Red Mono Coca-Cola 27

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Packaging Color ORIGINAL TASTE ZERO SUGAR {ŚƇacŌaĭĹŚĭȣoƦƊcoŚƞƊaƒƞĹŚĭƒcƊĹƇƞ coloƊalƒoąĔcoŘĔƒaŚaƽĹĭaƞĹoŚal ƞoolȣĴĔlƇĹŚĭƞoĹŚčĹcaƞĔƇƊočƦcƞ Core Variants ǙaƽoƊƒaŚčƽaƊĹaŚƞƒȨ ¡ĔčlĔačƒƞĴĔƾaǄȨ DoƊƒƇĔcĹǘcĭƦĹčĔlĹŚĔƒoŚƇacŌaĭĹŚĭ aƇƇlĹcaƞĹoŚƒĔĔƞĴĔƇacŌaĭĹŚĭ Flavors ƽaƊĹaŚƞƒƒĔcƞĹoŚȨ DlaƽoƊcoloƊčƊaƾƒĹŚ oƦƊcoŚƒƦŘĔƊƒȨ Cherry Cherry ZERO SUGAR Coca-Cola 28

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Preserving an Icon In order to maintain the consistency aŚčĹŚƞĔĭƊĹƞǄoĬoƦƊƞƊačĔŘaƊŌȣƞĴĔƒcƊĹƇƞ ŘƦƒƞalƾaǄƒƊĔƞaĹŚĹƞƒƒĔƞčĹŘĔŚƒĹoŚƒ Bounding Box Center Line Minimum Size aŚčƇƊoƇoƊƞĹoŚƒȨ 16mm wide ŚǄƞĴĹŚĭĔlƒĔŉƦƒƞĹƒŚɌƞCoca-ColaȨ Centered X X X Safe Area Registered Minimum Size The Registration mark 16mm wide ƒĴoƦlčĬolloƾƞĴĔ ƒƇĔcĹǘclĔĭalŚĔĔčƒ for each country Coca-Cola 29

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ ® Scaling 0.5X ÕĔŚĔĔčƞoƇƊoƞĔcƞoƦƊ©cƊĹƇƞĔƉƦĹƞǄ aƞallƞĹŘĔƒƾĹƞĴƞĴĔƦƒĔoĬaƊĔĭĹƒƞĔƊĔč ƞƊačĔŘaƊŌƒǄŘąolȨ¶ĴĔƒcalĔoĬƞĴĔƒǄŘąol ƊĔǙĔcƞƒƞĴĔƒĹǎĔoĬƞĴĔaƇƇlĹcaƞĹoŚȨ X Example ƒŘallȼƒcalĔƒcƊĹƇƞƊĔƉƦĹƊĔƒaǟȨǣÚ® ƒǄŘąolƞoĔŚƒƦƊĔĹƞƊĔŘaĹŚƒlĔĭĹąlĔȨ 01 daƊĭĔȼƒcalĔȶąĹlląoaƊčƒʠƒĹĭŚaĭĔȷ 02 žacŌaĭĹŚĭʠĭĔŚĔƊal 03 Stationary 1.5X Coca-Cola 30

žacŌaĭĹŚĭCƊoƇ Graphic System ȶĔǃcĔƇƞĹoŚƊĔƉƦĔƒƞoŚlǄȷ ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Script Cropping ÕĴĔŚcƊoƇƇĹŚĭƞĴĔ©cƊĹƇƞaƇƊĹƒƞĹŚĔ ƒcƊĹƇƞŘƦƒƞąĔƇƊĔƒĔŚƞaŚčlĔĭĹąlĔ oŚȼƇacŌoƊoŚƞĴĔoǔȼƇacŌĔǃƇƊĔƒƒĹoŚȨ llƒcƊĹƇƞcƊoƇƇĹŚĭĔǃĔcƦƞĹoŚƒaƊĔ ƒƦąŉĔcƞƞoĔǃcĔƇƞĹoŚƊĔƉƦĔƒƞȨ dĔĭacǄ{ǔȼƇacŌCƊoƇ Coca-Cola 31

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Show some respect ÕĔčoŚɌƞĔǃƇĔcƞǄoƦƞoƾoƊƒĴĹƇoƦƊĹcoŚȣ ąƦƞƾĔčoĔǃƇĔcƞǄoƦƞoƊĔƒƇĔcƞĹƞȨƒoŚĔ oĬƞĴĔŘoƒƞƽalƦaąlĔƞƊačĔŘaƊŌƒĹŚƞĴĔ ƾoƊlčȣƾĔɌčƇƊĔĬĔƊǄoƦŚoƞƒƉƦaƒĴȣcƊƦƒĴȣ ƞaŘƇĔƊoƊƞĹŚŌĔƊƾĹƞĴĹƞȨ QŚĬacƞȣoƦƊƒƞaŌĔĴolčĔƊƒĹŚƒĹƒƞȨ žlĔaƒĔĔŚƒƦƊĔŚoƞƞoƦƒĔaŚolčƽĔƊƒĹoŚoĬ ƞĴĔ©cƊĹƇƞaŚčƞoŘaŌĔƒƦƊĔƞĴaƞƞĴĔȬlȬlooƇ ĹƒŚȬƞŘĹƒƒĹŚĭȨžlĔaƒĔƊĔƇlacĔallĹŚƒƞaŚcĔƒ oĬƞĴĔ©cƊĹƇƞaƒƒĔƞoŚǄoƦƊƒǄƒƞĔŘƾĹƞĴƞĴĹƒ ƦƇčaƞĔčƽĔƊƒĹoŚȨ Please Do Not ǟ ¡oƞaƞĔoƦƊ©cƊĹƇƞ Ǡ %ĹƒƞoƊƞoƦƞ©cƊĹƇƞ ǡ ColoƦƊƞĴĔƒcƊĹƇƞoƞĴĔƊƞĴaŚčĹƊĔcƞĔč Ǣ ½ƒĔolčƽĔƊƒĹoŚoĬƞĴĔ©cƊĹƇƞȮŘaŌĔƒƦƊĔƞĴĔȬdȬlooƇĹƒŚȬƞŘĹƒƒĹŚĭ ǣ ččaŚǄƽĹƒƦalĔǔĔcƞƒƞooƦƊ©cƊĹƇƞ Ǥ CƊoƇoƦƊ©cƊĹƇƞoƞĴĔƊƞĴaƞčĹƊĔcƞĔč ǥ {ƦƞlĹŚĔoƦƊ©cƊĹƇƞ Ǧ ¡ĔcoŘƇoƒĔoƦƊ©cƊĹƇƞ Coca-Cola 32

Coca-Cola¡Ĕč Graphic System ¡E ǠǢǢȮǞȮǧ ¶ĴĔžalĔƞƞĔ CnÛb ǢȮǟǞǞȮǧǣȮǞ žn© pȮ QpÚ Brand Colors 1455018 L-Ú #F40000 dȞȞȞCȞLȞ ǢǢȨǢǦȮǥǞȨǢǣȮǣǡȨǞǥȮǦǦȨǠǞȮǡǤȨǧǧ Coca-ColaɌƒƒĹĭŚaƞƦƊĔƊĔčȣcoŘƇlĹŘĔŚƞĔč ąǄƾĴĹƞĔaŚčąlacŌȣĬoƊŘƞĴĔƇƊĹŘaƊǄ coloƊƒoĬoƦƊąƊaŚčƇalĔƞƞĔȨ¶ĴĔĬoƦŚčaƞĹoŚ oĬoƦƊąƊaŚčȣƞĴĔǄƇƊoƽĹčĔƞĴĔƒƞaƊƞĹŚĭ ƇoĹŚƞĬoƊĔƽĔƊǄƞĴĹŚĭƾĔčĔƒĹĭŚȨ Coca-ColaÕĴĹƞĔ ¡E žn© ƊĹƞĔ{žÕĴĹƞĔ ǠǣǣȮǠǣǣȮǠǣǣ pȮ QpÚǟǠǟǣǧǢǥ CnÛb L-Ú ǞȮǞȮǞȮǞ #FFFFFF Coca-ColalacŌ ¡E žn© ǞȮǞȮǞ lacŌ CnÛb L-Ú ǞȮǞȮǞȮǟǞǞ #000000 %ĹĔƞCoŌĔ©ĹlƽĔƊ ¡E Pantone Trans White ǟǥǧȮǟǥǧȮǟǥǧ ©ĹlƽĔƊȶǣǞʋ¶ĹŚƞȷ ȶ%b{©ĹlƽĔƊȷ QpÚǟǠǧǥǟǞǦ CnÛb L-Ú ǡǟȮǠǢȮǠǣȮǞ ǡǡǡ %ĹĔƞCoŌĔCaǔĔĹŚĔ CnÛb L-Ú DƊĔĔEolč ¶C #000000 ¡E žn© CF Semi OP Coke ¶C pȮ EolčQpÚǟǢǡǦǦǣǦ Coca-Cola 33

Coca-ColaEĔoƊĭĹaEƊĔĔŚ ȶĬoƊElaƒƒoƊƇlaƒƞĹcĔǃĔcƦƞĹoŚƒȷ Graphic System Pantone® 621 ¶ĴĔžalĔƞƞĔ Coca-ColaEĔoƊĭĹaEƊĔĔŚ Pantone® 345C Product Colors CǢǠnǞÛǢǢbǞ ¡ǟǣǟEǠǞǧǟǤǥ dȞȞȞCȞLȞ ǢǢȨǡǦ ǥǞȨǢǣ ǣǡȨǞǥ ǦǦȨǠǞ ǡǤȨǞǞ ¶ĴĔcoloƊoĬoƦƊĹcoŚĹcĭlaƒƒĹƒaŚĹŘƇoƊƞaŚƞ ƒƦƇƇoƊƞĹŚĭĔlĔŘĔŚƞƾĹƞĴĹŚoƦƊąƊaŚčȨ Coca-ColaEĔoƊĭĹaEƊĔĔŚ%aƊŌccĔŚƞƒ Pantone® 343C CǢǠnǞÛǢǢbǞ ¡ǟǣǟEǠǞǧǟǤǥ Coca-Cola 34

Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola¡Ĕč Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar Graphic System ¡E Cherry Vanilla Lime Lemon ǠǢǢȮǞȮǧ ¶ĴĔžalĔƞƞĔ žn© Ǡǡǣ žn© ǥǠǦ žn© ǡǤǦ žn© ǟǠǧ CnÛb QpÚ ǟǡǧǠǢǧǡ QpÚ ǟǤǟǤǤǞǞ QpÚ ǟǟǣǠǦǧǦ QpÚ ǟǠǟǞǦǞǢ ǢȮǟǞǞȮǧǣȮǞ # FFFFFF # FFFFFF # FFFFFF # FFFFFF žn© pȮ QpÚ 1455018 Flavor Colors L-Ú #F40000 Coca-Cola Coca-Cola Coca-Cola Coca-Cola Light dȞȞȞCȞLȞ Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar Diet Coke ǢǢȨǢǦȮǥǞȨǢǣȮǣǡȨǞǥȮǦǦȨǠǞȮǡǤȨǧǧ Raspberry Orange Cinnamon Ginger Lime žn© ǠǢǣǟ žn© ǟǢǢ žn© ǥǤǠǡ žn© ǡǥǥ ÕĹƞĴoƦƊƊaŚĭĔoĬƇƊočƦcƞcĴoĹcĔƒĔǃƇaŚčĹŚĭȣ QpÚ ǟǠǧǥǤǟǠ QpÚ ǟǠǣǢǦǠǡ QpÚ ǟǠǞǥǧǣǠ QpÚ ǟǢǠǧǥǥǣ ƒoĴaƒoƦƊƇalĔƞƞĔȨƒƊooƞĔčĹŚoƦƊąƊaŚč # FFFFFF # FFFFFF # FFFFFF # FFFFFF ĴĹƒƞoƊǄaƒoƦƊƇƊĹŘaƊǄcoloƊƒȣoƦƊDlaƽoƊ coloƊƒaƊĔčĔƒĹĭŚĔčƞoąĔaƒčĔlĹcĹoƦƒaŚč ƊĔĬƊĔƒĴĹŚĭaƒoƦƊƒĹĭŚaƞƦƊĔƊĔčȨ DoƊƒƇĔcĹǘcĭƦĹčĔlĹŚĔƒoŚĴoƾaŚčƾĴĔƊĔ Coca-Cola Light Coca-Cola Light Coca-Cola Light Coca-Cola Light oƦƊDlaƽoƊcoloƊƒaƊĔƦƒĔčƇlĔaƒĔƒĔĔƞĴĔ Diet Coke Diet Coke Diet Coke Diet Coke ƇacŌaĭĹŚĭǙaƽoƊƒƒĔcƞĹoŚȨ Feisty Cherry Strawberry Guava Twisted Mango Blueberry Acai žn© ǟǡǞ žn© Ǡǡǣǥ žn© ǟǥǥǥ QpÚ ǟǠǟǡǠǢǡ žn© ǠǟǞǣ QpÚ ǟǠǣǡǡǥǢ QpÚ ǟǠǥǦǠǢǤ QpÚ ǟǤǠǟǞǟǥ # FFFFFF # FFFFFF # FFFFFF # FFFFFF Coca-Cola Light Coca-Cola Light Coca-Cola Light Diet Coke Diet Coke Diet Coke Blood Orange Lemon Peach žn© ǥǢǟǥ žn© ǥǢǞǤ žn© ǢǞǣǠ QpÚ ǟǞǦǟǟǦǠ QpÚ ǟǠǟǞǦǞǢ QpÚ ǟǤǠǞǧǡǞ # FFFFFF # FFFFFF # FFFFFF Coca-Cola 35

Graphic System ¶ĴĔ¶ǄƇĔĬacĔ Coca-Cola 36

Graphic System ¶ĴĔ¶ǄƇĔĬacĔ Unity by Name. Unity by Nature. ¶CCC½ŚĹƞǄĹƒƞĴĔŚĔƾĭloąalƞǄƇĔĬacĔĬoƊ ¶ĴĔCoca-ColaCoŘƇaŚǄȨ½ŚĹƞǄčƊaƾƒĹƞƒ ƇĔƊƒoŚalĹƞǄĬƊoŘCoca-ColaɌƒoƾŚaƊcĴĹƽĔ aŚčŘočĔƊŚĹƒƞŘĔƊĹcaŚƞǄƇoĭƊaƇĴǄȨ Range ÕĔcaŚčĔƇloǄčĹǔĔƊĔŚƞ weights of our brand font ƾĴĔŚŚĔĔčĔčȨ Coca-Cola 37

Graphic System ¶ĴĔ¶ǄƇĔĬacĔ TCCC Unity Meet the Family Light TCCC Unity TCCC Unity ĬƦllĬaŘĹlǄoĬƾĔĹĭĴƞĔčƞǄƇĔĬacĔƒȣ½ŚĹƞǄ Regular Italic ĭĹƽĔƒƦƒƞĴĔǙĔǃĹąĹlĹƞǄƞocoŘŘƦŚĹcaƞĔ coŚƒĹƒƞĔŚƞlǄƾĴaƞĔƽĔƊƾĔŚĔĔčƞoƒaǄȣ aŚčĴoƾĔƽĔƊƾĔŚĔĔčƞoƒaǄĹƞȨ ½ŚĹƞǄcoŘŘƦŚĹcaƞĔƒclĔaƊlǄacƊoƒƒall aƇƇlĹcaƞĹoŚƒȣĬƊoŘƇacŌaĭĹŚĭƞočĹĭĹƞalȣ TCCC Unity TCCC Unity caŚƒȣąoƞƞlĔƒaŚčąoǃĔƒƞoąĹlląoaƊčƒȣ Medium Medium Condensed ƒŘaƊƞƇĴoŚĔƒaŚčĔǃƇĔƊĹĔŚƞĹalƒcƊĔĔŚƒȨ TCCC Unity TCCC Unity TCCC Unity Bold Bold Italic Bold Condensed TCCC Unity žlĔaƒĔƒĔĔƞĴĔĬolloƾĹŚĭlĹŚŌƞočoƾŚloačall Black aƽaĹlaąlĔƾĔĹĭĴƞƒaŚčƒƞǄlĔƒoĬ¶CCC½ŚĹƞǄȢ ĴƞƞƇƒȢȮȮcoŌĔȨąoǃȨcoŘȮƒȮ ĔǣlĴlƉǟĴĔŌƊǄǦcǞǃǃǥǎĬƉǃƽƾǤƊaŚǠǢƇǞ Coca-Cola 38

Graphic System ¶ĴĔ¶ǄƇĔĬacĔ Sizing Matters 100 90 DlĔǃĹąlĔaŚčƒcalaąlĔĔŚoƦĭĴƞoąĔƦƒĔčĬoƊ ĔĹƞĴĔƊąočǄcoƇǄoƊĴĔačlĹŚĔƒȣ½ŚĹƞǄƊĔƞaĹŚƒ lĔĭĹąĹlĹƞǄĔƽĔŚaƞƊĔčƦcĔčƇoĹŚƞƒĹǎĔƒȨ žĔƊĬĔcƞĬoƊƒŘallȼƇƊĹŚƞoƊŘĹŚĹȼcaŚƒȨ 80 ½ŚĹƞǄĴĔačlĹŚĔƒĴoƦlčąĔƦƒĔčoŚallƞĔǃƞ aąoƽĔǡǞƇƞĹŚƒcalĔȨllƞĔǃƞąĔloƾǡǞƇƞ 70 ƒĴoƦlčąĔƒĔƞĹŚ½ŚĹƞǄ¶ĔǃƞȨ 60 50 Unity Headline ©ĴoƦlčąĔƦƒĔčaąoƽĔ 40 ǡǞƇƞĹŚƒcalĔ 30 20 16 Unity Text 14 ©ĴoƦlčąĔƦƒĔčąĔloƾ ǡǞƇƞĹŚƒcalĔ 12 10 8 6 Coca-Cola 39

Graphic System ¶ĴĔ¶ǄƇĔĬacĔ Messaging Hierarchies 76/80pt Main Headlines always use ¶ĴĔcĴaƊƞoƇƇoƒĹƞĔƒĴoƾƒĴoƾƾĔaƇƇlǄ ½ŚĹƞǄaƞƽaƊĹoƦƒƾĔĹĭĴƞƒaŚčƒĹǎĔƒƞocƊĔaƞĔ Unity Medium. clĔaƊaŚčcoŚƒĹƒƞĔŚƞcoƇǄlaǄoƦƞƒȨ Sub in Regular. 44/48pt Use large regular text for other important information with medium for emphasis. 22/24pt Body Copy always uses Unity Regular Text for clarity at small sizes. 14/16pt Unity Regular for footnotes too. Coca-Cola 40

Graphic System ¶ĴĔ¶ǄƇĔĬacĔ Headline Headline Headline General Type Color Sub Sub Sub {ƦƊƞǄƇĔĬacĔƒƦƒĔƞĴĔƒaŘĔcoloƊƇƊĹŚcĹƇlĔƒ aƒoƦƊƇƊĹŘaƊǄƇalĔƞƞĔȣƦƒĹŚĭąĹŚaƊǄcoŚƞƊaƒƞ ƞocƊĔaƞĔƒƞƊƦcƞƦƊĔȣƾĴĹlĔacoŚƞƊaƒƞĹŚĭƞĴĹƊč coloƊcaŚąĔƦƒĔčĬoƊĴĹĭĴlĹĭĴƞƒoƊcallȼoƦƞƒȨ Large Text Large Text Large Text Large Text Large Text Large Text Body Copy Body Copy Body Copy Footnotes Footnotes Footnotes Coca-Cola 41

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔ¶ǄƇĔĬacĔ Not My Type lƾaǄƒaĹŘĬoƊclaƊĹƞǄaŚčcoŚƒĹƒƞĔŚcǄƾĴĔŚ laǄĹŚĭoƦƞoƦƊƞǄƇĔȨ½ƒĔĹƞƞocƊĔaƞĔĬƊĹĔŚčlǄȣ loĭĹcalȣaŚčƊĔačaąlĔƞĔǃƞȨȨȨŚoƞąƊaƒĴoƊ cĴallĔŚĭĹŚĭƞǄƇoĭƊaƇĴĹcčĔƒĹĭŚȨ Hea d Headline l Headline i Headline n Su e b Sub Sub Sub Headline Headline Sub Headline Headline Sub Sub Please Do Not ǟ ¡oƞaƞĔƞǄƇoĭƊaƇĴǄoŚĔǃƞƊĔŘĔaŚĭlĔƒ Sub Ǡ CĴaŚĭĔƞĴĔĬoŚƞƞoaŚǄƞĴĹŚĭoƞĴĔƊƞĴaŚ¶CCC½ŚĹƞǄDaŘĹlǄ Headline ǡ ½ƒĔaŚǄoƞĴĔƊcoloƊƞĴaŚƒƇĔcĹǘĔč Ǣ ččaŚǄƦŚƾaŚƞĔčĔŘąĔllĹƒĴŘĔŚƞƒ ǣ ččaŚǄƽĹƒƦalĔǔĔcƞƒ Sub Ǥ ¡ĔaƊƊaŚĭĔƞĴĔƞǄƇoĭƊaƇĴĹcĴĹĔƊaƊcĴǄ ǥ {ƦƞlĹŚĔƞǄƇoĭƊaƇĴǄƦŚlĔƒƒčĹƊĔcƞĔč Ǧ CƊĔaƞĔcĴallĔŚĭĹŚĭƞǄƇĔlaǄoƦƞƒ Coca-Cola 42

Graphic System The Red Disc Coca-Cola. Full Stop. Sign ƒƒoŘĔąočǄoŚcĔƒaĹčȢCoca-ColaȼĹƞɌƒ The Red Disc at it’s most ƇoƾĔƊĬƦlȣaąĔacoŚƞĴaƞ ƞĴĔƊĔalƞĴĹŚĭȨ©oȣlĔaƽĔŚočoƦąƞaƒƞoƞĴĔ ƊĔƇƊĔƒĔŚƞƒĭoočƞaƒƞĔȨ aƦƞĴĔŚƞĹcĹƞǄoĬoƦƊƇƊočƦcƞƒƾĹƞĴƞĴĔƊĔč čĹƒcĴallŘaƊŌȹƞĴĔŘaŌĔƊɌƒƒƞaŘƇȨ½ƒĔčaƒ aǘŚĹƒĴĹŚĭƞoƦcĴȣƞĴĔƊĔččĹƒcĔlĔƽaƞĔƒaŚč ƇƦŚcƞƦaƞĔƒoƦƊčĔƒĹĭŚȨQƞƞĔllƒǄoƦƞĴĹƒĹƒ ŚoƞĴĹŚĭlĔƒƒƞĴaŚǟǞǞʋCoca-ColaȨžĔƊĹočȨ žlĔaƒĔƦƇčaƞĔǄoƦƊ%ĹƒcaƒƒĔƞƞoƞĴĹƒcƦƊƊĔŚƞ ƽĔƊƒĹoŚaŚčĔŚƒƦƊĔaŚǄolčĔƊĹƞĔƊaƞĹoŚƒaƊĔ ® ƊĔŘoƽĔčĬƊoŘǄoƦƊlocalƒǄƒƞĔŘȨ Sign Off ¶ĴĔŘĹŚĹŘƦŘƒĹǎĔoƦƊ%Ĺƒc ĹcoŚƒĴoƦlčąĔƦƒĔĹƒǟǟŘŘ ĹŚčĹaŘĔƞĔƊȨ ® Coca-Cola 43

Graphic System The Red Disc ® Scale ÕĔŚĔĔčƞoƇƊoƞĔcƞoƦƊ%ĹƒcĔƉƦĹƞǄ aƞallƞĹŘĔƒƾĹƞĴƞĴĔƦƒĔoĬa ƊĔĭĹƒƞĔƊĔčƞƊačĔŘaƊŌƒǄŘąolȨ¶ĴĔ ƒcalĔoĬƞĴĔƒǄŘąolƊĔǙĔcƞƒƞĴĔ ƒĹǎĔoĬƞĴĔaƇƇlĹcaƞĹoŚȨ ® ® ® Large-scale: Optimal Scale Small-scale: 01 daƊĭĔȼƒcalĔȶąĹlląoaƊčƒʠƒĹĭŚaĭĔȷ use this disc for applications over 36” in diameter use this disc for applications 02 žacŌaĭĹŚĭʠĭĔŚĔƊalƦƒĔ below 2” in diameter 03 Stationary Coca-Cola 44

Graphic System .5 The Red Disc 1 Clear Space clĔaƊƒƇacĔoĬȨǣÚƒĴoƦlčąĔ Using the Disc used to ensure our Disc asset ĹƒƇƊoƞĔcƞĔčƾĴĔŚaƇƇlĹĔčaƒa čĔƒĹĭŚĔlĔŘĔŚƞȨ ® ® lƾaǄƒĹŚoƦƊƇƊĹŘaƊǄąƊaŚčcoloƊƒȣƞĴĔčĹƒc either stands out in red on its own, or is ĹŚƞĔĭƊaƞĔčĹŚƞoačĔƒĹĭŚȨ¶ĴĹŚŌoĬĹƞaƒaƒĔal oĬaƇƇƊoƽaloƊaŘaƊŌoĬƉƦalĹƞǄȨ 2% Disc Outline Minimum Size Black & White Disc ÕĴĔŚaƇƇlǄĹŚĭoƦƊƊĔč%Ĺƒcƞo ¶ĴĔŘĹŚĹŘƦŘƒĹǎĔoƦƊ%Ĺƒc ¶ĴĔlacŌaŚčÕĴĹƞĔ%ĹƒcĹƒoŚlǄ aƊĔčąacŌĭƊoƦŚčaǠʋƾĴĹƞĔ ĹcoŚƒĴoƦlčąĔƦƒĔĹƒǟǟŘŘ ĬoƊƦƒĔĹŚƇƊĹŚƞƒĹƞƦaƞĹoŚƒƾĴĔƊĔ oƦƞlĹŚĔƒĴoƦlčąĔƦƒĔčƞočĔǘŚĔ ĹŚčĹaŘĔƞĔƊȨ ƞĴĔ¡ĔčĹŚŌcoloƊĹƒŚoƞaƽaĹlaąlĔȨ ƞĴĔcĹƊcƦlaƊƒĴaƇĔoĬoƦƊĹcoŚȨ ® ® ® Coca-Cola 45

Graphic System The Red Disc ® How we apply it ƒaƒĔlĬȼcoŚƞaĹŚĔčloĭoȣƞĴĔčĹƒcĴaƒa ŚƦŘąĔƊoĬaƇƇlĹcaƞĹoŚƒȨ{ŚƇacŌaĭĹŚĭĹƞ ąĔcoŘĔƒaĴallŘaƊŌȣƾĴĹlĔoŚƒƞaƞĹoŚaƊǄ aŚčƇoƒƞĔƊƒĹƞƇƦŚcƞƦaƞĔƒoƦƊčĔƒĹĭŚȨ QŚƞĴĔƾĹčĔƊƾoƊlčȣĹƞalƒoƾoƊŌƒaƒƞĴĔ ƦlƞĹŘaƞĔƒĹĭŚoĬĭoočƞaƒƞĔȨ ® ® ® Display Signage Vending Packaging {ƦƊ%ĹƒccaŚƒĹĭŚȼoǔacoŘŘƦŚĹcaƞĹoŚȨ The Disc can become the focus, ¶ĴĔ%ĹƒccaŚąĔoƦƊĴallŘaƊŌoĬĭooč The Disc can act as a constant alĹƞĔƊalƒĹĭŚoĬĭoočƞaƒƞĔȨ ƞaƒƞĔoŚŌĔǄƇĹĔcĔƒoĬĔƉƦĹƇŘĔŚƞȨ ƞƊačĔŘaƊŌƇƊĔƒĔŚcĔȣƞo ĔŚƒƦƊĔoƦƊƇƊočƦcƞƒƊĔŘaĹŚ ƦŚŘĹƒƞaŌaąlǄCoca-ColaȨ Coca-Cola 46

01 02 03 04 05 06 07 08 Graphic System The Red Disc Erm... No ¶ĴĔčĹƒcĹƒaŚĹŚƞĔĭƊalƇaƊƞoĬoƦƊąƊaŚčƞĴaƞɌƒ ąĔĔŚaƊoƦŚčĬoƊčĔcačĔƒȣƒoǄoƦƒĴoƦlč ŌŚoƾąǄŚoƾƞĴaƞƾĔlĹŌĔƞolooŌaĬƞĔƊoƦƊ ƞƊačĔŘaƊŌƒȨžlĔaƒĔčoŚɌƞčĹƒƞoƊƞĹƞȣƊĔȼčƊaƾĹƞȣ ® oƊaččǄoƦƊoƾŚcoloƊƒȨ¶ĴaƞɌƒaąĹĭŚoȨ ® ® ® ® Please Do Not ® ® ® 1 Rotate the Disc 2 Distort the Disc ǡ CĴaŚĭĔƞĴĔƒcalĔaŚčƊaƞĹooĬƞĴĔ%ĹƒcĔlĔŘĔŚƞƒ Ǣ noƽĔƞĴĔƇoƒĹƞĹoŚoĬaŚǄĔlĔŘĔŚƞƒ ǣ QŚƞƊočƦcĔaŚǄoƞĴĔƊcoloƊƒƞoƞĴĔ%Ĺƒc Ǥ CĴaŚĭĔƞĴĔƒĴaƇĔoĬƞĴĔ%Ĺƒc ǥ {ǔȼƒĔƞaŚǄĔlĔŘĔŚƞƒ Ǧ QŚcƊĔaƒĔƞĴĔƒĹǎĔoĬƞĴĔ%ĹƒcoƦƞlĹŚĔ Coca-Cola 47

Graphic System The Dynamic Ribbon Our Most Dynamic Icon Coca-Cola 48

Graphic System The Dynamic Ribbon Dynamic (and Delicious) ¶ĴĔƊĹąąoŚȣƾĴĹcĴŘĹƊƊoƊƒƞĴĔoƊĹĭĹŚalcoŚƞoƦƊ oĬoƦƊĹcoŚĹcąoƞƞlĔȣĴaƒaŚĹllƦƒƞƊĹoƦƒĴĹƒƞoƊǄ ƾĹƞĴĹŚoƦƊąƊaŚčȨčǄŚaŘĹcƒǄŘąoloĬoƦƊ čĔlĹcĹoƦƒƇƊočƦcƞȣĹƞƽĹƒƦallǄlĹŚŌƒalloĬoƦƊ ƇƊočƦcƞƒƞoĭĔƞĴĔƊȣƾĴĹlĔcƊĔaƞĹŚĭƾaƽĔƒ aƊoƦŚčƞĴĔƾoƊlčȨ Large Scale Small Scale The Dynamic Ribbon The Dynamic Ribbon can can be used as the ĔŚƒƦƊĔƾĔƇƊoƞĔcƞoƦƊ main focus within ƞƊačĔŘaƊŌƒoŚƇƊočƦcƞƒ čĔƒĹĭŚcoŘŘƦŚĹcaƞĹoŚȨ aƊoƦŚčƞĴĔƾoƊlčȨ Coca-Cola 49

Graphic System The Dynamic Ribbon Up, Down, Side to Side ÕĴĹlĔƞĴĔƊĹąąoŚĴaƒĹƞƒoƾŚƒĔŚƒĔoĬƽĹƒƦal ƊĴǄƞĴŘȣĹƞĹƒoƊĹĔŚƞĔčĔĹƞĴĔƊƽĔƊƞĹcallǄoƊ ĴoƊĹǎoŚƞallǄȨQƞƊĔacĴĔƒƦƇƾaƊčƒƞoĔlĔƽaƞĔ ǄoƦȣoƊƊĔacĴĔƒacƊoƒƒƞoĭƊĔĔƞǄoƦȨ©aǄĴĔlloȨ Primary Horizontal ¶ĴĹƒƽĔƊƒĹoŚoĬƞĴĔ Dynamic Ribbon ƒĴoƦlčąĔƦƒĔč ƾĴĔƊĔƽĔƊƇoƒƒĹąlĔȨ Two Dynamic Ribbons ¶ĴĔƊĹąąoŚčĔƽĹcĔĹƒ aƽaĹlaąlĔĹŚLoƊĹǎoŚƞal aŚčÔĔƊƞĹcalƽĔƊƒĹoŚƒȨ ¶ĴĔƽĔƊƞĹcalƊĹąąoŚ ȶƒĴoƾŚĴĔƊĔaƒaŚ oƦƞlĹŚĔĬoƊcoŘƇaƊĹƒoŚȷ ĴaƒąĔĔŚoƇƞĹŘĹƒĔčĬoƊ ƽĔƊƞĹcalaƇƇlĹcaƞĹoŚƒȨ Secondary Vertical Certain design cĴallĔŚĭĔƒŘaǄƊĔƉƦĹƊĔ ƞĴĔƽĔƊƞĹcal%ǄŚaŘĹc ¡ĹąąoŚȨ DoƊƽĔƊƞĹcalaƇƇlĹcaƞĹoŚȣ alƾaǄƒƦƒĔƞĴĔƽĔƊƞĹcal %ǄŚaŘĹc¡ĹąąoŚȨ Coca-Cola 50

Graphic System The Dynamic Ribbon Go with the flow ½ƒĔčoǔƇacŌƞĴĔƊĹąąoŚąĔcoŘĔƒaŚĹcoŚĹc ąƊaŚčƒĹĭŚĹǘĔƊĹŚĹƞƒoƾŚƊĹĭĴƞȣoƊcaŚcƊĔaƞĔa ƒĔŚƒĔoĬǙoƾaŚčƽĹƒƦalcoŚŚĔcƞĹoŚąĔƞƾĔĔŚ ƞƾoƇoĹŚƞƒȨ Dynamic & Flexible The Dynamic Ribbon can create energy within many ĬoƊŘaƞƒaŚčlaǄoƦƞƒȨ Coca-Cola 51

Graphic System The Dynamic Ribbon Color Options ¶ĴĔƊĹąąoŚĴaƒƞĴĔǙĔǃĹąĹlĹƞǄƞolĹƽĔaloŚĭƒĹčĔ oƦƊcoƊĔƒǄƒƞĔŘcoloƊƒƞocƊĔaƞĔčǄŚaŘĹc ƽaƊĹaƞĹoŚƒoĬoƦƊĔŚĔƊĭĔƞĹcaƒƒĔƞȨ žlĔaƒĔpoƞĔȢ ¶ĴĔąlacŌƊĹąąoŚoŚƊĔčĹƒoŚlǄĬoƊ åĔƊo©ƦĭaƊžacŌaĭĹŚĭȨ Ribbon Colorways ǟ ÕĴĹƞĔoŚƊĔčȶžƊĹŘaƊǄȷ 2 Red on white ǡ lacŌoŚƊĔč 4 White on red Coca-Cola 52

Graphic System The Dynamic Ribbon Minimum Size 16mm Center Position ¶ĴĔƊĹąąoŚĹƒoǔȼƒĔƞƾĹƞĴĹŚƞĴĔ X ĴĔĹĭĴƞoĬƞĴĔƒƉƦaƊĔcoŘƇoƒĹƞĹoŚ Dynamic Application ƞolooŌƽĹƒƦallǄcoƊƊĔcƞȨ X Cropping oƞĴƞĴĔLoƊĹǎoŚƞalaŚčÔĔƊƞĹcal ¡ĹąąoŚƒĴaƽĔaąlĔĔčƽĔƊƒĹoŚƞo X ĔŚƒƦƊĔĔčĭĔƞoĔčĭĔƇƊĹŚƞĹŚĭƾĴĔŚ ŚĔĔčĔčȨ ¶ĴĔ%ǄŚaŘĹc¡ĹąąoŚƒĴoƦlčalƾaǄƒ ĔǃƇaŚčƞoǘllƞĴĔaƽaĹlaąlĔaƇƇlĹcaƞĹoŚ DO NOT PRINT THE RIBBON BLEED! ƒƇacĔĔčĭĔƞoĔčĭĔaŚčƒĴoƦlčŚĔƽĔƊ ǙoaƞƾĹƞĴĹŚƞĴĔcaŚƽaƒȨ DoƊƇƊĹŚƞaƇƇlĹcaƞĹoŚƒƊĔƉƦĹƊĹŚĭaąlĔĔčȢ ƞĴĔąlĔĔčĹƒaččĔčąĔǄoŚčƞĴĔ%ǄŚaŘĹc ¡ĹąąoŚƒĴaƇĔƞoĔŚƒƦƊĔƞĴaƞoŚcĔ ƇƊĹŚƞĔčȣĬolčĔčȣaŚčcƦƞƞoƞĴĔƞĔŘƇlaƞĔ ȸƞĴĔƊĹąąoŚĹƒƞĴĔcoƊƊĔcƞƒĴaƇĔĹŚ ƞĴĔƇƊĹŚƞĔčĬoƊŘȨ lƾaǄƒƦƒĔƞĴĔƊĹąąoŚƾĹƞĴąlĔĔčƞo ĔŚƒƦƊĔƾĔƊĔƞaĹŚƞĴĔƇƊoƇĔƊƒĴaƇĔȨ {ŚƇacŌȣƞĴĔƇlacĔŘĔŚƞoĬƞĴĔƊĹąąoŚƞĹĔƒ alloĬoƦƊƇƊočƦcƞƒƞoĭĔƞĴĔƊlĹŌĔaąoƾȨ {ǔȼƇacŌĹƞąĔcoŘĔƒaĴĹĭĴlǄčǄŚaŘĹc ĹcoŚȣƦƒĔčƞocƊĔaƞĔƊĹƇƇlĔƒoĬĔǃcĹƞĔŘĔŚƞ aŚčƾaƽĔƒoĬĔǃcĹƞĔŘĔŚƞȨ%ĔlĹcĹoƦƒȨ Coca-Cola 53

01 02 03 04 05 06 07 08 Graphic System The Dynamic Ribbon Tying yourself in knots ¶ĴĔƊĔɌƒoŚlǄĔƽĔƊoƦƊ%ǄŚaŘĹc¡ĹąąoŚȨ It’s a continuous thread throughout our ąƊaŚčȨ©očoŚɌƞƒƞƊĔƞcĴĹƞoƦƞoƊƒŚaƇĹƞȣ aŚččĔǘŚĹƞĔlǄčoŚɌƞƞaŚĭlĔĹƞƦƇƾĹƞĴ oƞĴĔƊƞĴĹŚĭƒȨ Please Do Not: ǟ ¡oƞaƞĔƞĴĔƊĹąąoŚoǔƞĴĔčĹƊĔcƞĔčaǃĹƒ Ǡ ¡ĔȼcƊoƇƞĴĔƊĹąąoŚ ǡ ¡ĔcoloƊoƊaččƇaƞƞĔƊŚƒƞoƞĴĔƊĹąąoŚoƞĴĔƊƞĴaŚčĹƊĔcƞĔč Ǣ dĔƞƞĴĔƊĹąąoŚǙoaƞĹŚƞĴĔcaŚƽaƒȼĹƞŚĔĔčƒƞocƊoƇĔčĭĔƞoĔčĭĔ ǣ ččaŚǄĔǔĔcƞƒƞoƞĴĔƊĹąąoŚ Ǥ {ƦƞlĹŚĔƞĴĔƊĹąąoŚ ǥ CĴaŚĭĔƞĴĔƇoƒĹƞĹoŚoĬƞĴĔƊĹąąoŚ Ǧ ½ƒĔŘoƊĔƞĴaŚoŚƊĹąąoŚĹŚacoŘƇoƒĹƞĹoŚ Coca-Cola 54

Graphic System CoŚƞoƦƊoƞƞlĔQcoŚ An Iconic Icon ÕĔcƊĔaƞĔčoƦƊƞĴĔCoŚƞoƦƊoƞƞlĔQcoŚƞo ąĔƞĴĔƦlƞĹŘaƞĔƒĴoƊƞĴaŚčĬoƊoƦƊąƊaŚčȨ ƽĹƒƦalƊĔŘĹŚčĔƊoĬƾĴĔƊĔĹƞalląĔĭaŚȣ ĹƞƦŚĹǘĔƒoƦƊƇƊočƦcƞƒȣąƦƞalƒoĴaƒ aƇĔƊƒoŚalĹƞǄalloĬĹƞƒoƾŚȨ ¶ĴĔƊĔĹƒoŚlǄoŚĔĭloąalƽĔƊƒĹoŚoĬƞĴĔ CoŚƞoƦƊoƞƞlĔ%ĔƒĹĭŚƞĴaƞƒĴoƦlčąĔƦƒĔčȣ aŚĹcoŚoƊĹĭĹŚallǄcƊĔaƞĔčąǄcoŘąĹŚĹŚĭƞĴĔ ƒĹŘƇlĔƒĹlĴoƦĔƞƞĔƒĴaƇĔoĬƞĴĔĹčĔalĭlaƒƒ coŚƞoƦƊąoƞƞlĔƾĹƞĴaƒcƊĹƇƞloĭoƞĴaƞĴaƒ ąĔĔŚčĹŘĔŚƒĹoŚalĹǎĔčƞoƒĴoƾƞĴĔƽolƦŘĔ oĬƞĴĔąoƞƞlĔȨ Coca-Cola 55

Graphic System CoŚƞoƦƊoƞƞlĔQcoŚ A Bottle of Joy ½ƒĔčoŚƇacŌȣƞĴĔCoŚƞoƦƊoƞƞlĔQcoŚ ąĔcoŘĔƒaƒĹŘƇlĔąƊaŚčǙaĭȣąƦƞoǔȼƇacŌ ĹƞɌƒačĹǔĔƊĔŚƞƒƞoƊǄȨƇƇlĹĔčcƊĔaƞĹƽĔlǄĹƞ ąĔcoŘĔƒačǄŚaŘĹcȣƇlaǄĬƦląƊaŚčĹcoŚƞĴaƞɌƒ ĬƦlloĬŉoǄaŚčĬƦlloĬƇoƒƒĹąĹlĹƞĹĔƒȨ Contour Bottle Icon Minimum Height ƽaĹlaąlĔƞoƦƒĔĹŚǠ 16mm ĹcoŚĹccoloƊƾaǄƒȨ Coca-Cola 56

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® Not So Square Above 36” ¶ĴĔĴĔƊĹƞaĭĔƊčĔŚ©ƉƦaƊĔȨ ¶ĴĹƒƒcalĔĬĔaƞƦƊĔƒa coŘąĹŚaƞĹoŚoĬƞĴĔƒcƊĹƇƞaŚčƞĴĔ ƊĔčƦcĔčƒcalĔ®ƒǄŘąolȨ ƊĹąąoŚȣƞĴĔƒƉƦaƊĔĹƒŘƦcĴŘoƊĔƞĴaŚƞĴĔ ƒƦŘoĬĹƞƒƇaƊƞƒȨQƞcaŚąĔƦƒĔčoǔȼƇacŌ aƒaǙaĭoƊĹcoŚȣąƦƞalƒoaƒaąƦĹlčĹŚĭ ąlocŌȣaąƦƞƞoŚȣoƊĔƽĔŚacƦąĔȨ ® ® ® Below 1/2” žlĔaƒĔŚoƞĔƞĴĔčĔƞacĴĔč ƊĔĭĹƒƞƊaƞĹoŚŘaƊŌȨ Coca-Cola 57

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ The Arden Square Variant System ¶ĴĔnočĔƊŚƊčĔŚ©ƉƦaƊĔȨ Creating a home for our most ƊĔcoĭŚĹƒaąlĔĹcoŚȣaŘƇlĹǘĔčĹŚƒcalĔ aŚčcƊoƇƇĔčƾĹƞĴĹŚƞĴĔƒƉƦaƊĔȨ ÕĔĔŚaąlĔ¶ĴĔƊčĔŚ©ƉƦaƊĔƒƞo ƒƇĔaŌƞoƞĴĔcoŚƒƦŘĔƊčĹƊĔcƞlǄaąoƦƞ oƦƊƇƊočƦcƞƒȣƊaŚĭĔƒȣǙaƽoƊƒaŚč alƾaǄƒaąoƦƞoƦƊąƊaŚčȨ ® ® ORIGINAL TASTE ORIGINAL TASTE Arden Sizing ¶ĴĔƇƊočƦcƞƊaŚĭĔƒƉƦaƊĔƒ aƊĔĔaƒĹlǄcoŚƒƞƊƦcƞĔčĬƊoŘ ǟǞƒƦąčĹƽĹƒĹoŚƒȨ Coca-Cola 58

Cherry Vanilla Cherry Vanilla Orange Vanilla Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ® ® ORIGINAL TASTE CAFFEINE FREE The Arden Square ® ® ® ® Variant System Set Cherry Vanilla Cherry Vanilla Orange Vanilla DƊoŘCoƊĔƞoåĔƊo©ƦĭaƊčƦalDlaƽoƊƒȣ ® ® ® ® ® ® ƞĴĔƒƉƦaƊĔƒaƊĔaąlĔƞoaccoŘŘočaƞĔ ZERO SUGAR ZERO SUGAR ZERO SUGAR ZERO SUGAR ZERO SUGAR ZERO SUGAR ƞĴĔŚĔĔčƒoĬoƦƊoǔĔƊĹŚĭaŚčƒƇĔaŌ CAFFEINE FREE ƞoƞĴĔcoŚƒƦŘĔƊƾĹƞĴƦŚŘĹƒƞaŌaąlĔ claƊĹƞǄoŚaƊaŚĭĔoĬaƇƇlĹcaƞĹoŚƒȨ ® ® ® ® Cherry Twisted Strawberry ® ® ® ® CAFFEINE FREE ® ® Feisty Cherry Twisted Orange Vanilla Strawberry ® ® ® ® ® CAFFEINE FREE ZERO SUGAR FLAVORS FLAVORS ® Coca-Cola 59

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ Arden Flavor Disc Cherry Cherry Cherry Feisty Cherry DlaƽoƊƒƉƦaƊĔƊĔƉƦĹƊĔƒƞĴĔǙaƽoƊ %ĹƒclocŌȼƦƇȨ ÕĴĔŚƦƒĔčaƞƒŘallĔƊƒcalĔƒƞĴĔ %ĹƒclocŌȼƦƇĹƒŚoƞƊĔƉƦĹƊĔččƦĔƞo ® ® ® ® lĔĭĹąĹlĹƞǄĹƒƒƦĔƒȨ ORIGINAL TASTE ZERO SUGAR ® ® ® FLAVORS Cherry Cherry Cherry Feisty Cherry ® ® ® ® ORIGINAL TASTE ZERO SUGAR 01 daƊĭĔȼƒcalĔ{ƊĹĭĹŚal¶aƒƞĔCĴĔƊƊǄ 02 daƊĭĔȼƒcalĔåĔƊo©ƦĭaƊCĴĔƊƊǄ 03 daƊĭĔȼƒcalĔdĹĭĴƞCĴĔƊƊǄ 04 daƊĭĔȼƒcalĔ%ĹĔƞCoŌĔCĴĔƊƊǄ 05 ©ŘallȼƒcalĔ{ƊĹĭĹŚal¶aƒƞĔCĴĔƊƊǄ 06 ©ŘallȼƒcalĔåĔƊo©ƦĭaƊCĴĔƊƊǄ 07 ©ŘallȼƒcalĔdĹĭĴƞCĴĔƊƊǄ 08 ©ŘallȼƒcalĔ%ĹĔƞCoŌĔCĴĔƊƊǄ Coca-Cola 60

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ORIGINAL TASTE ORIGINAL TASTE ORIGINAL TASTE Horizontal Formats Core Variants ¶ĴĔƊčĔŚ©ƉƦaƊĔƒǄƒƞĔŘalloƾƒĬoƊ ® ® ® ĔǃƞĔŚčĔčĬoƊŘaƞƒĹŚcoŚƒĹčĔƊaƞĹoŚoĬ ZERO SUGAR aƊaŚĭĔoĬƒǄƒƞĔŘĬoƊŘaƞƒȨ ZERO SUGAR ZERO SUGAR ¶ĴĔ©cƊĹƇƞcaŚąĔƒcalĔčoŚloŚĭĔƊ ĬoƊŘaƞƒƞoƊĔƇƊĔƒĔŚƞoƦƊcoƊĔƽaƊĹaŚƞƒȨ ® ® ® Arden Square Horizontal Formats ǟ ©ƉƦaƊĔCƊoƇƇĔčȶžƊĹŘaƊǄȷ ® Ǡ LoƊĹǎoŚƞal½ŚȼcƊoƇƇĔč ® ® ǡ LoƊĹǎoŚƞal-ǃƞƊĔŘĔȶ©calĔčȷ Coca-Cola 61

Cherry Cherry Cherry Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ORIGINAL TASTE ORIGINAL TASTE ORIGINAL TASTE Horizontal Formats ® ® ® Flavors Cherry Cherry Cherry ¶ĴĔƊčĔŚ©ƉƦaƊĔƒǄƒƞĔŘcaŚąĔ ® ® ® ƦƒĔčƞoaƇƇlǄoƦƊDlaƽoƊoǔĔƊĹŚĭƒȨ ZERO SUGAR DlaƽoƊcoloƊƇlaǄƒaąĹĭƊolĔĹŚƞĴĔ ZERO SUGAR ZERO SUGAR distinction between our core range aŚčǙaƽoƊƽaƊĹaŚƞƒȨ ® ® ® Cherry Cherry Cherry ® ® ® ® ® ® Feisty Cherry Feisty Cherry Feisty Cherry Arden Square Horizontal Formats ǟ ©ƉƦaƊĔȶžƊĹŘaƊǄȷ ® Ǡ LoƊĹǎoŚƞal ® ® ǡ LoƊĹǎoŚƞal-ǃƞƊĔŘĔȶ©calĔčȷ FLAVORS FLAVORS FLAVORS Coca-Cola 62

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ORIGINAL TASTE ZERO SUGAR Vertical Formats Core Variants ¶ĴĔaƊčĔŚƒƉƦaƊĔŘaǃĹŘĹƒĔčoƦƊ ąƊaŚčaŚčƇƊočƦcƞȨ ® ® ® ® Variant Baseline ORIGINAL TASTE ZERO SUGAR ® ® ® ® Variant Baseline ORIGINAL TASTE ZERO SUGAR Arden Square Vertical Formats ǟ ©ƉƦaƊĔȶžƊĹŘaƊǄȷ Ǡ ÔĔƊƞĹcal ǡ -ǃƞƊĔŘĔÔĔƊƞĹcal Coca-Cola 63

Cherry Cherry Cherry Feisty Cherry Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ORIGINAL TASTE ZERO SUGAR Vertical Formats ® ® ® FLAVORS Flavors Cherry Cherry Cherry Feisty Cherry ¶ĴĔaƊčĔŚƒƉƦaƊĔŘaǃĹŘĹƒĔčoƦƊ ąƊaŚčaŚčƇƊočƦcƞȨ ® ® ® ® ORIGINAL TASTE ZERO SUGAR ® ® ® FLAVORS Cherry Cherry Cherry Feisty Cherry ® ® ® ® ORIGINAL TASTE ZERO SUGAR Arden Square Vertical Formats ǟ ©ƉƦaƊĔCƊoƇƇĔčȶžƊĹŘaƊǄȷ Ǡ ÔĔƊƞĹcal FLAVORS ǡ -ǃƞƊĔŘĔÔĔƊƞĹcalȶ©calĔčȷ ® ® ® Coca-Cola 64

Cherry Vanilla Cherry Orange Graphic System Vanilla Vanilla ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ® ® ORIGINAL TASTE CAFFEINE FREE Freestyle Disc Cherry Vanilla Cherry Orange Vanilla Vanilla DƊoŘCoƊĔƞoåĔƊo©ƦĭaƊčƦalDlaƽoƊƒȣ ƞĴĔƒƉƦaƊĔƒaƊĔaąlĔƞoaccoŘŘočaƞĔ ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ƞĴĔŚĔĔčƒoĬoƦƊoǔĔƊĹŚĭaŚčƒƇĔaŌ CAFFEINE FREE ƞoƞĴĔcoŚƒƦŘĔƊƾĹƞĴƦŚŘĹƒƞaŌaąlĔ claƊĹƞǄoŚaƊaŚĭĔoĬaƇƇlĹcaƞĹoŚƒȨ Cherry Twisted Strawberry ® ® ® ® CAFFEINE FREE Feisty Twisted Cherry Strawberry ® CAFFEINE FREE® ® ® Coca-Cola 65

Graphic System ¶ĴĔƊaŚčÔoĹcĔ Hi, I’m a Coke® {ƦƊoŚȼƇacŌŘĔƒƒaĭĹŚĭĹƒƦƒƦallǄŌĔƇƞƞo aŘĹŚĹŘƦŘȣoƦƊƇacŌaĭĹŚĭƒƇĔaŌƒĬoƊĹƞƒĔlĬȨ {ƊƞoƇƦƞĹƞaŚoƞĴĔƊƾaǄȢ LoƾčoĔƒaCoca-ColaƒƇĔaŌȩ QƞŉƦƒƞcaŚȨ žlĔaƒĔƊĔĬĔƊƞoƞĴĔ¡ĔcǄclĔnĔĬƦllĭƦĹčĔlĹŚĔƒȨ žlĔaƒĔŚoƞĔƞĴaƞaƒƞĴĹƒƒǄƒƞĔŘĹƒčĔƒĹĭŚĔč ĬoƊƊĔcǄclĹŚĭcoŘŘƦŚĹcaƞĹoŚƞĴaƞƾĹlląĔ čĹǔĔƊĔŚƞąǄŘaƊŌĔƞȣƞĴaƞallĹŚčĹƽĹčƦal {ƇĔƊaƞĹŚĭ½ŚĹƞƒaƊĔƊĔƒƇoŚƒĹąlĔĬoƊcoŚǘƊŘĹŚĭ ƒƦąƒƞaŚƞĹaƞĹoŚĬoƊačƽĔƊƞĹƒĔčclaĹŘƒaŚč ƞƊačĔŘaƊŌclĔaƊaŚcĔȨ %oƾŚloačƞĴĔĬƦll¡ĔcǄclĔnĔĭƦĹčĔlĹŚĔƒ aŚčaƒƒocĹaƞĔčaƒƒĔƞƒĬƊoŘƞĴĹƒlĹŚŌȢ ĴƞƞƇƒȢȮȮcoŌĔȨąoǃȨcoŘȮƒȮ ĔǣlĴlƉǟĴĔŌƊǄǦcǞǃǃǥǎĬƉǃƽƾǤƊaŚǠǢƇǞ Coca-Cola 66

Graphic System ® ¶ĴĔƊaŚčÔoĹcĔ ORIGINAL TASTE TODAY A BOTTLE, TOMORROW A CHAIR Recycle Me NICE FRIDGE! WE’D LIKE TO USCOME BACK AGAIN. ƒƦƒƞaĹŚĹŚĭoŚȼƇacŌŘĔƒƒaĭĔƞĴaƞƒƇĔaŌƒƞo ƞĴĔoŚȼĭoĹŚĭĔǔoƊƞƒoĬ¶CCCɌƒĔŚƽĹƊoŚŘĔŚƞal coŘŘĹƞŘĔŚƞƒȨ ® ZERO SUGAR TODAY A BOTTLE, TOMORROW A CHAIR ¡ĔcǄclĔnĔŘĔƒƒaĭĹŚĭĬolloƾƒƞĴĔƒƦĭaƊ ƽaƊĹaŚƞcoloƊƞĴĔoƊǄȨ ¶ĴĔ¡ĔcǄclĔnĔlĹŚĔĹƒĬoƊƇƊĹŘaƊǄƇacŌaĭĹŚĭ aŚč¡ĔcǄclĔ½ƒlĹŚĔĹƒĬoƊƒĔcoŚčaƊǄ NICE FRIDGE! ƇacŌaĭĹŚĭȨ¶ĴĔƒŘallĔƊlĹŚĔoĬcoƇǄĹƒǙĔǃĹąlĔ WE’D LIKE TO USCOME BACK AGAIN. aŚčcoŚƽĔƊƒaƞĹoŚalȨƇƇƊoƽĔčlĹŚĔƒaƇƇĔaƊĹŚ ƞĴĔ¡ĔcǄclĔnĔEƦĹčĔlĹŚĔƒȨ žlĔaƒĔŚoƞĔƞĴaƞaƒƞĴĹƒƒǄƒƞĔŘĹƒčĔƒĹĭŚĔč ĬoƊƊĔcǄclĹŚĭcoŘŘƦŚĹcaƞĹoŚƞĴaƞƾĹlląĔ čĹǔĔƊĔŚƞąǄŘaƊŌĔƞȣƞĴaƞallĹŚčĹƽĹčƦal ® {ƇĔƊaƞĹŚĭ½ŚĹƞƒaƊĔƊĔƒƇoŚƒĹąlĔĬoƊcoŚǘƊŘĹŚĭ LIGHT TODAY A BOTTLE, TOMORROW A CHAIR ƒƦąƒƞaŚƞĹaƞĹoŚĬoƊačƽĔƊƞĹƒĔčclaĹŘƒȨ Ǟǟ {ƊĹĭĹŚal¶aƒƞĔ %oƾŚloačƞĴĔĬƦll¡ĔcǄclĔnĔĭƦĹčĔlĹŚĔƒ 02 Zero Sugar ® Ǟǡ Coca-ColadĹĭĴƞʠ%ĹĔƞCoŌĔ aŚčaƒƒocĹaƞĔčaƒƒĔƞƒĬƊoŘƞĴĹƒlĹŚŌȢ NICE FRIDGE! WE’D LIKE TO ĴƞƞƇƒȢȮȮcoŌĔȨąoǃȨcoŘȮƒȮ USCOME BACK AGAIN. ĔǣlĴlƉǟĴĔŌƊǄǦcǞǃǃǥǎĬƉǃƽƾǤƊaŚǠǢƇǞ Coca-Cola 67

Graphic System ¶ĴĔ¶n©ƉƦaƊĔƒ Protecting our Trademarks lƞĴoƦĭĴŚoƞƒƞƊĹcƞlǄačĔƒĹĭŚĔlĔŘĔŚƞȣƾĔ ƦƒĔƞĴĔƒƉƦaƊĔƒƞoƇlacĔaƇƊoƞĔcƞĹƽĔąoǃ aƊoƦŚčoƦƊƞƊačĔŘaƊŌĔčaƒƒĔƞƒȨQŚclƦčĔč oŚąacŌoĬƇacŌƒƞoƊĔŘĹŚčƇĔoƇlĔƾĔoƾŚ ƞĴĔŘȣƞĴĔąoǃĔƒaƊĔaƒĹŘƇlĔȣƽĹƒƦalƾaǄoĬ ƇƊoƞĔcƞĹŚĭoƦƊaƒƒĔƞƒȨ{ŚĔƞĴaƞŌĔĔƇƒoƦƊ ƇacŌƒŚĔaƞaŚčƞĹčǄƾĹƞĴcoŚƒĹƒƞĔŚƞƇƊooĬ oĬƦƒaĭĔaŚčƇƊoƞĔcƞĹoŚȨ lƾaǄƒaccoŘƇaŚǄoŚƇacŌƾĹƞĴƞĴĔ Horizontal TM Square coƇǄƊĹĭĴƞƒƞaƞĔŘĔŚƞƒoŘĔƾĴĔƊĔoŚĔacĴ ƇacŌaĭĔƞĴaƞcoƽĔƊƒalloƦƊ¶ƊačĔŘaƊŌƒ aŚčcoŚƞĔŚƞȨ Minimum Size 22mm wide Stacked TM Square Trademarks ¶ĴĔCoŚƞoƦƊoƞƞlĔQcoŚaŚč Dynamic Ribbon ensure the oƾŚĔƊƒĴĹƇoĬoƦƊƇƊočƦcƞƒaŚč ąƊaŚčaƊoƦŚčƞĴĔƾoƊlčȨ Coca-Cola 68

Graphic System ¶ĴĔ¶n©ƉƦaƊĔƒ Stay in the Red ƒoƦƊƒĹĭŚaƞƦƊĔąƊaŚčcoloƊȣƾĔalƾaǄƒ ŌĔĔƇƞĴĔƞƊačĔŘaƊŌƒĹŚƊĔčȣĔƽĔŚƾĴĔŚ aƇƇlĹĔčƞooƦƊǙaƽoƊƇalĔƞƞĔȨ ¶ƊačĔŘaƊŌĹcoŚƒcaŚąĔaƇƇlĹĔčĹŚƞƾo ƾaǄƒȣoƦƞlĹŚĔčaŚčǘllĔčȢ {ƦƞlĹŚĔčƽĔƊƒĹoŚƒaƊĔoŚlǄaƇƇlĹĔčƞoa ƊĔčąaƒĔȨDĹllĔčƽĔƊƒĹoŚƒaƊĔaƇƇlĹĔčƞoall oƦƊcoloƊƒaŚčƒƦąƒƞƊaƞĔƒȨ ¶ĴĔoƦƞlĹŚĔƽƒȨǘllĔčƽĔƊƒĹoŚƒaƊĔacƞƦallǄ ƞƾoƒĔƇaƊaƞĔlǄŘaƒƞĔƊĔčŘaƊŌƒaŚčǄoƦ ƒĴoƦlčalƾaǄƒƒĔlĔcƞƞĴĔoŚĔǄoƦŚĔĔč ĹŚƒƞĔačoĬƊĔcoloƊĹŚĭƞoƞƦƊŚƞĴĔǘllĔčƞo ƞĴĔoƦƞlĹŚĔƽĔƊƒĹoŚȨ Trademark Red Applications: Outlined Icons ǟ {ƊĹĭĹŚal¶aƒƞĔ 2 Zero Sugar 3 Diet Coke Trademark Flavor / Substrate Applications: Filled Icons Ǣ {ƊĹĭĹŚal¶aƒƞĔ 5 Zero Sugar 6 Diet Coke Coca-Cola 69

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔ¶n©ƉƦaƊĔƒ Don’t Break the Law {ƦƊƞƊačĔŘaƊŌƒƉƦaƊĔƒŘƦƒƞąĔaƇƇlĹĔčƞo allƇacŌƒȣaƒƒƦƇƇlĹĔčȣƾĹƞĴoƦƞaŚǄalƞĔƊaƞĹoŚƒȨ DoƊĬƦƊƞĴĔƊĭƦĹčaŚcĔaŚčclaƊĹǘcaƞĹoŚƇlĔaƒĔ aƒŌoƦƊcoŘƇlĹaŚcĔaŚčlĔĭalƞĔaŘȨ ÕĔčaƊĔǄoƦȨ Please Do Not 1 Rotate the trademarks Ǡ čŉƦƒƞƞĴĔaƒƒĔƞƒĹŚaŚǄƾaǄ ǡ CĴaŚĭĔƞĴĔcoloƊƒoĬƞĴĔaƒƒĔƞƒ Ǣ ƇƇlǄaŚǄƇaƞƞĔƊŚƒƞoƞĴĔaƒƒĔƞƒ ǣ ƇƇlǄƽĹƒƦalĔǔĔcƞƒƞoƞĴĔƞƊačĔŘaƊŌƒ Ǥ CƊoƇƞĴĔaƒƒĔƞƒ 7 Distort the assets in any way Ǧ lĹĭŚƞĴĔƞƊačĔŘaƊŌƒƞooŚĔaƊĔčĭĔƒoƊoƞĴĔƊoąŉĔcƞƒ Coca-Cola 70

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