Liza Zeleniuk

We're thrilled to share the latest market recognition and momentum on toward our mission of bringing AI-powered interactive content experiences to everyone. Here are a few recent highlights:

Nick Jain, CFA, is the CEO of IdeaScale, serving top organizations such as NASA, Doctors Without Borders, Comcast, and McKinsey. A Harvard Business School graduate, Nick has been driving growth in companies across logistics, apparel, and tech. Under his leadership, IdeaScale has expanded globally and continues to lead in the innovation software space.

Uncover key decision-making principles like defensive choices, framing, defaults, and social proof. Use these principles to optimize your digital experiences and outpace competitors in a tech-driven market.

Read this article if you’re tired of wading through complex, jargon-filled HR documents and want to make them actually work for your team and business.

This article explores Self-Determination Theory (SDT), a psychological framework that sheds light on what motivates us as humans and how this applies to B2B content creation.

Reading this article is a must for anyone in marketing or business who wants to connect more deeply with consumers. It dives into Self-Determination Theory (SDT) and breaks down how understanding three key aspects—autonomy, competence, and relatedness—can transform the way you approach your audience.

Analyze how your content delivery aligns with your brand's message.

Learn how images can capture attention, improve memory, and leave a lasting impression in today’s fast-paced digital world.

Georgiana Laudi is a co-founder and CEO of the consulting firm Forget the Funnel, and the author of Forget the Funnel book.

Stan Christensen is a Lecturer at Stanford University teaching a legendary Negotiations class. After graduating from Harvard Business School he joined consulting arm of The Harvard Negotiation Project at Harvard Law School. In this capacity he traveled to over 75 countries and worked with corporations and governments, negotiating transactions and mediating conflicts. And most recently he applied these lessons as a founder and managing partner of an entrepreneur-focused investment bank.

Master Content Strategy with These 5 Books.

Build Content That Solves User Needs.

The article shares insights from Rob Walling’s talk at Microconf 2024, where he breaks down the five stages of consumer awareness from Eugene Schwartz's book, "Breakthrough Advertising." It highlights how understanding these stages—Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware—can shape an effective B2B content strategy.

Nowadays, effectively promoting your products or services through engaging videos is crucial. However, creating impactful product demos or concept videos traditionally requires a lot of time and money.

Pamela Wilson is a leading voice in marketing and the author of two must-read books: Master Content Marketing and Master Content Strategy. As the Chief Marketing Officer at DCS: Dental Claim Support, Pamela has 35 years of experience helping businesses generate leads and profits.

Let's explore the science of visual advertising and how to incorporate it into your strategy to boost sales.

From a business standpoint, someone trying to create a service for consumers should have a general understanding of the term "cognitive fluency." Knowing this concept will help you see the psychology behind consumer decisions and sell your product or service effectively.

Ensure smarter content management for your business.

Step-by-step guide for better content management.

JD Schramm has over 20 years of experience teaching graduate-level courses on communications at Stanford, USC, Columbia, and NYU. He's written the book “Communicate with mastery: Speak with conviction and write for impact”. JD helps clients prepare for venues like Davos or TED Talks, secure a round of funding, nail a job interview or win a pitch.

This article dives into effective marketing strategies to help SaaS companies succeed in a Business-to-Consumer (B2C) model, offering tips on attracting and retaining customers in a competitive landscape.

Tired of your sales pitches falling flat? Prepare to elevate your sales approach with RELAYTO, an innovative content platform that turns static presentations into captivating interactive experiences. Discover how RELAYTO's AI-powered tools and analytics can help you engage prospects more effectively, streamline your sales process, and ultimately close more deals.

Ensure Consistency in Content Operations.

Georgiana Laudi is a product growth advisor, author & speaker who's passionate about helping teams turn customer value into revenue-generating outcomes. While leading marketing for Unbounce, she helped the company grow its revenue by nearly 900%. Since then, Georgiana has worked with SaaS teams like Bitly, Sprout Social, Appcues, SparkToro, Invoice Simple & dbt Labs. She co-authored the Forget the Funnel book and the Customer-Led Growth Framework.

Quotes from the book.

Quotes from an interview with Rachel Kline on Medium.

Georgiana Laudi is a product growth advisor, author & speaker who's passionate about helping teams turn customer value into revenue-generating outcomes. While leading marketing for Unbounce, she helped the company grow its revenue by nearly 900%. Since then, Georgiana has worked with SaaS teams like Bitly, Sprout Social, Appcues, SparkToro, Invoice Simple & dbt Labs. She co-authored the Forget the Funnel book and the Customer-Led Growth Framework.

Create stronger customer connections with personalization

Simple design tricks for clearer content

Snippet from the episode with Kellie Richter, Chief Marketing and Client Experience Officer of First Command Financial Services. S 01, Ep 60.

Kellie Richter is an EVP Chief Marketing and Client Experience Officer at First Command Financial Services. They coach the US Nation’s military families in their pursuit of financial security. With over 25 years of experience, Kellie is a Master of Business Communications and has been a finalist for the American Marketing Association's CMO of the Year. She’s a Stevie Award winner for Female Executive of the Year in Financial Services and has led her teams to win the Best Investment Website Award three times.

Quotes from the book.

Quotes from the book.

Pamela Wilson is a leading voice in marketing and the author of two must-read books: Master Content Marketing and Master Content Strategy. As the Chief Marketing Officer at DCS: Dental Claim Support, Pamela has 35 years of experience helping businesses generate leads and profits. She's a trusted marketing advisor, keynote speaker, and creator of the Offer Accelerator program.

Snippet from the episode with Kellie Richter, Chief Marketing and Client Experience Officer of First Command Financial Services. S 01, Ep 60.

Snippet from the episode with Kellie Richter, the EVP, Chief Marketing and Client Experience Officer of First Command Financial Services. S 01, Ep 60.

Kellie Richter is the EVP, Chief Marketing and Client Experience Officer at First Command Financial Services, serving U.S. military families in their pursuit of financial security.

A talk with Kellie Richter, he EVP, Chief Marketing and Client Experience Officer of First Command Financial Services. Kellie discusses the company's mission to support military families in achieving financial security. She highlights the importance of client experience, emphasizing clarity, consistency, and control. She also discusses the unique financial challenges faced by military families and the role of military spouses in financial decision-making. Kellie underscores the connection between employee and client experience, and First Command's commitment to community service and personalized financial coaching for military families.

Make Content Easy to Manage and Share

Snippet from the episode with Andy Cunningham, Founder and President of Cunningham Collective. S 01. Ep 59.

Snippet from the episode with Andy Cunningham, Founder and President of Cunningham Collective. S 01, Ep 59.

Snippet from the episode with Andy Cunningham, Founder and President of Cunningham Collective. S 01, Ep 59.

A talk with Andy Cunningham, Founder and President of Cunningham Collective. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market position. The discussion covers the distinction between positioning and branding, the challenges of a saturated market, and the significance of emotional connections in customer and employee engagement. Andy also highlights the role of leadership and strategic thinking in successful positioning.

Andy Cunningham is the founder and president of Cunningham Collective and the author of the bestseller “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition”, which was recently featured in Times Square. Andy has played a key role in the launch of numerous technology categories and products, including the Apple Macintosh she worked on with Steve Jobs.

Simplify your content to guide users

Snippet from the episode with Roger Dooley, author of Friction and Brainfluence. S 01, Ep 58.

A snippet from the episode with Roger Dooley, Keynote Speaker, Author, and Friction Hunter. S 01, Ep 58.

A talk with Roger Dooley, Keynote Speaker, Author, and Friction Hunter. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He explores how trust, transparency, and intuitive design can foster better customer relationships and employee engagement. Roger highlights the significance of leveraging behavioral science principles, motion in user interfaces, and continuous feedback to create memorable and effective experiences.

Roger Dooley is the best-selling author of Friction, one of the best-in-class books on customer experience, and Brainfluence, a book that defines how we use neuromarketing.

Quotes from Kellie Richter on the interview for First Command.

Quotes from the interview with Kellie Richter – "Gender Diversity in the Boardroom".

Quotes from Kellie Richter's interview on Medium.

Includes possible topics to discuss during the interview with Kellie Richter.

Snippet from the episode with Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story. S 01, Ep 57.

Interactive Content Engages More Effectively

Snippet from the episode with Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story. S 01, Ep 57.

Snippet from the episode with Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story. S 01, Ep 57.

Andy Cunningham is the founder and president of Cunningham Collective, author of the Amazon best-seller “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition”, and the host of the popular podcast Marketing Over Ice. Andy has played a key role in the launch of a number of new technology categories and products, including the Apple Macintosh.

A talk with Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story.

Park Howell is an Emmy Award-winning business storytelling coach at the Business of Story and the author of The Narrative Gym for Business and Brand Bewitchery.

The Science Behind Interactive Content Success

Enhance Your Infographics with This Guide

Whitney Boyer is a dynamic force in marketing, with high-impact roles like Chief Marketing Officer at LHD Benefit Advisors, Vice President of Marketing & Driver Recruitment at Celadon Group Inc., and Director of Marketing at Quality Companies, LLC. She expertly manages marketing budgets, creates lead generation campaigns, oversees social media teams, coordinates tradeshows, and optimizes Google Analytics and Adwords.

Collection of quotes from the book.

Quotes from the book.

Roger Dooley is a marketing pro and international keynote speaker. Roger has written several influential books, including "Friction", named in "Best 3 Management Books" and "Best Business Books" by strategy+business, and "Brainfluence", a book that shows readers how to achieve greater marketing success while spending less money. He also runs "Neuromarketing", the leading blog on the intersection of neuroscience, behavior, and marketing, and contributes to "Brainy Marketing" — the CMO Network on Forbes.

Quotes from the webinar at the Institute of Product Leadership.

Quotes from the book.

Quotes from the book.

Known as The World’s Most Industrious Storyteller, helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation include 20 years running his own ad agency, Park&Co. Park is the author of Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

Feeling bored during a presentation? It’s likely because the slides weren’t doing their job right. So, how do you make sure your slides captivate your audience and boost their experience? Here’s a simple guide to creating presentations that not only look good but also enhance your content.

Snippet from the episode with Whitney Boyer, CMO of LHD Benefit Advisors. S 01, Ep 56.

Snippet from the episode with Whitney Boyer, CMO of LHD Benefit Advisors. S 01, Ep 56.

Maximize User Fun with AI Chatbots

Snippet from the episode with Whitney Boyer, CMO of LHD Benefit Advisors. S 01, Ep 56.

A talk with Whitney Boyer, CMO of LHD Benefit Advisors. Whitney discusses digital experience software's transformative impact on employee benefits communication, focusing on the RELAYTO platform. Aimed at employee and insurance professionals, Whitney addresses challenges in effectively communicating benefits and highlights innovative solutions. She also emphasizes the importance of internal champions within sales teams to promote the adoption of new tools and technologies, ultimately improving client interactions and service offerings.

Start Designing Infographics with Simple Steps

Are your clients actually engaging with your content?

Need Better Engagement? Try Content Curation!

Snippet from the episode with Mike Maples, Founding Partner of Floodgate. S 01, Ep 55.

Snippet from the episode with Mike Maples, Founding Partner of Floodgate. S 01, Ep 55.

Snippet from the episode with Mike Maples, Founding Partner of Floodgate. S 01, Ep 55.

A talk with Mike Maples, Founding Partner of Floodgate. Mike explores the intricacies of seed investing and entrepreneurship. He discusses the evolution of seed investing, the challenges of fundraising, and the critical importance of product-market fit. Mike shares his experiences and insights, emphasizing the need for unique market insights, emotional connections with investors and customers, and the significance of "lighthouse customers" who guide product development. The conversation also delves into the concept of "founder future fit" and the importance of creating new market categories to achieve breakthrough success.

Mike Maples Jr. is a co-founding Partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade. Before becoming a full-time investor, Mike was a founder with an exit. Some of his investments include Twitter, Twitch.tv, Okta, Chegg, and Demandforce. Mike also co-authored the book “Pattern Breakers: Why Some Start-Ups Change the Future”.

Dmitri Alperovitch is the Co-Founder & CTO of CrowdStrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast.

David Karel is the CMO at CrunchTime and Zenput. Previously, he was the CMO of Bizo, which was bought by LinkedIn, where David spearheaded and led B2B marketing solutions, and Clari, a unicorn in the sales productivity space.

Jim Yu is the founding CEO and now Executive Chair of BrightEdge, which is the number one enterprise search engine optimization platform. It has over $100 million in revenue and is used by 57 Fortune 100 companies.

Craig Rosenberg is a Chief Platform Officer at Scale Venture Partners where he helps over 50 portfolio companies build go-to-market machines. He co-founded and was a Chief Analyst at TOPO, which really defined the sales tech space. That company was acquired by Gartner where Craig was one of the leaders in the sales practice.

Tim Ash is a highly-rated keynote speaker, presenter, and bestselling author of “Unleash Your Primal Brain” and “Landing Page Optimization” (over 50,000 copies sold worldwide and translated into six languages).

Quotes from the book.

Quotes from the book.

Boost Customer Engagement with Influencer-Driven Content

How can you create lots of engaging content by collaborating with influencers?

Snippet from the episode with Tim Ash, International Keynote Speaker, Bestselling Author, and Executive Advisor. S 01, Ep 54.

Snippet from the episode with Tim Ash, International Keynote Speaker, Bestselling Author, and Executive Advisor. S 01, Ep 54.

Snippet from the episode with Tim Ash, International Keynote Speaker, Bestselling Author, and Executive Advisor. S 01, Ep 54.

A talk with Tim Ash, International Keynote Speaker, Bestselling Author, and Executive Advisor. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation. Tim emphasizes leveraging pain points in marketing, the power of storytelling, and the necessity of understanding the audience. He advocates for tailored marketing strategies that address specific needs and foster long-term customer relationships.

RELAYTO has joined NVIDIA Inception, a program that nurtures startups transforming industries with technological advancements.

Exploring the 3 Trends in AI-Powered Influencer Marketing

A talk with Craig Rosenberg, Chief Platform Officer of Scale Venture Partners. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets their specific needs. To achieve this, it's essential to segment your audience, understand the different segments within your target audience, and tailor your content to meet their unique needs and preferences. Personalize content using data and insights to ensure it resonates with the individual buyer's journey. Additionally, incorporate interactive elements such as quizzes, polls, and interactive product tours to engage buyers and provide them with a hands-on experience.

Dmitry Shevelenko is the Chief Business Officer at Perplexity AI which has raised $165 million in funding and is valued at over $1 billion. Its investors include big names like Jeff Bezos, Nvidia, Databricks and others. Previously, Dmitri served as a co-founder and President at Tortoise. He gained experience by working at various leading mobility and future of work companies: Uber, LinkedIn and Meta.

Snippet from the episode with Gayle Terry, President of D&G US. S 01, Ep 22.

Snippet from the episode with Mark Organ, Founding CEO of Eloqua and Influitive. S 01, Ep 26.

Read this article to discover how interactive content transforms passive consumption into active participation with elements like product tours, videos, and infographics. Learn how this approach boosts engagement and improves SEO rankings.

Snippet from the episode with Miruna Dragomir, CMO of Planable. S 01, Ep 45.