FOUNDER’S GUIDE TO B2B SALES SECTION 03 BUILDING 12 Topics in building a sales organisation 12 Selling in the early days 12 Establishing product-market fit 13 The three core sales roles 14 Tips on sales recruiting 14 Throwing spaghetti at the wall 15 Sample on-target earnings 15 What is a sales model? 16 Sales model examples 16 Territories, quotas and comp plans 17 Additional sales roles 18 Thoughts on pods 18 To learn more about building SPRING 2023 .11