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FOUNDER’S GUIDE TO B2B SALES SECTION 05 RENEWING / EXPANDING 32 The goal of customer success 32 Should customer success exist as a separate function? 33 Three types of customer success managers 34 Common sales / customer success interaction models 35 Measuring the customer success function 35 LTV vs. Net retention rate 37 Should success report into sales? 37 To learn more about renewing / expanding SPRING 2023 .31

BALDERTON The Founders Guide to B2B Sales - Page 31 BALDERTON The Founders Guide to B2B Sales Page 30 Page 32

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