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FOUNDER’S GUIDE TO B2B SALES SECTION 02 SELLING 06 Seven things founders need to know 06 Get out there and sell 07 Customers buy solutions to problems 07 Sales is 57% listening 08 The best sellers are curious 08 Ask open-ended questions 09 Train yourself to ask open-ended questions 09 The give-to-get sales process 10 Talking about the competition 10 To learn more about selling SPRING 2023 .05

BALDERTON The Founders Guide to B2B Sales - Page 5 BALDERTON The Founders Guide to B2B Sales Page 4 Page 6

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