FOUNDER’S GUIDE TO B2B SALES SECTION 02 SELLING 06 Seven things founders need to know 06 Get out there and sell 07 Customers buy solutions to problems 07 Sales is 57% listening 08 The best sellers are curious 08 Ask open-ended questions 09 Train yourself to ask open-ended questions 09 The give-to-get sales process 10 Talking about the competition 10 To learn more about selling SPRING 2023 .05