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Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Messaging Hierarchies 76/80pt Main Headlines always use ¶ĴĔcĴaƊƞoƇƇoƒĹƞĔƒĴoƾƒĴoƾƾĔaƇƇlDŽ ½ŚĹƞDŽaƞƽaƊĹoƦƒƾĔĹĭĴƞƒaŚčƒĹǎĔƒƞocƊĔaƞĔ Unity Medium. clĔaƊaŚčcoŚƒĹƒƞĔŚƞcoƇDŽlaDŽoƦƞƒȨ Sub in Regular. 44/48pt Use large regular text for other important information with medium for emphasis. 22/24pt Body Copy always uses Unity Regular Text for clarity at small sizes. 14/16pt Unity Regular for footnotes too. Coca-Cola 40

Coca-Cola Brand Book - Page 36 Coca-Cola Brand Book Page 35 Page 37

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