Graphic System ® ¶ĴĔ ƊaŚčÔoĹcĔ ORIGINAL TASTE TODAY A BOTTLE, TOMORROW A CHAIR Recycle Me NICE FRIDGE! WE’D LIKE TO USCOME BACK AGAIN. ƒƦƒƞaĹŚĹŚĭoŚȼƇacŌŘĔƒƒaĭĔƞĴaƞƒƇĔaŌƒƞo ƞĴĔoŚȼĭoĹŚĭĔǔoƊƞƒoĬ¶CCCɌƒĔŚƽĹƊoŚŘĔŚƞal coŘŘĹƞŘĔŚƞƒȨ ® ZERO SUGAR TODAY A BOTTLE, TOMORROW A CHAIR ¡ĔcDŽclĔnĔŘĔƒƒaĭĹŚĭĬolloƾƒƞĴĔƒƦĭaƊ ƽaƊĹaŚƞcoloƊƞĴĔoƊDŽȨ ¶ĴĔ¡ĔcDŽclĔnĔlĹŚĔĹƒĬoƊƇƊĹŘaƊDŽƇacŌaĭĹŚĭ aŚč¡ĔcDŽclĔ½ƒlĹŚĔĹƒĬoƊƒĔcoŚčaƊDŽ NICE FRIDGE! ƇacŌaĭĹŚĭȨ¶ĴĔƒŘallĔƊlĹŚĔoĬcoƇDŽĹƒǙĔǃĹąlĔ WE’D LIKE TO USCOME BACK AGAIN. aŚčcoŚƽĔƊƒaƞĹoŚalȨƇƇƊoƽĔčlĹŚĔƒaƇƇĔaƊĹŚ ƞĴĔ¡ĔcDŽclĔnĔEƦĹčĔlĹŚĔƒȨ žlĔaƒĔŚoƞĔƞĴaƞaƒƞĴĹƒƒDŽƒƞĔŘĹƒčĔƒĹĭŚĔč ĬoƊƊĔcDŽclĹŚĭcoŘŘƦŚĹcaƞĹoŚƞĴaƞƾĹlląĔ čĹǔĔƊĔŚƞąDŽŘaƊŌĔƞȣƞĴaƞallĹŚčĹƽĹčƦal ® {ƇĔƊaƞĹŚĭ½ŚĹƞƒaƊĔƊĔƒƇoŚƒĹąlĔĬoƊcoŚǘƊŘĹŚĭ LIGHT TODAY A BOTTLE, TOMORROW A CHAIR ƒƦąƒƞaŚƞĹaƞĹoŚĬoƊačƽĔƊƞĹƒĔčclaĹŘƒȨ Ǟǟ {ƊĹĭĹŚal¶aƒƞĔ %oƾŚloačƞĴĔĬƦll¡ĔcDŽclĔnĔĭƦĹčĔlĹŚĔƒ 02 Zero Sugar ® Ǟǡ Coca-ColadĹĭĴƞʠ%ĹĔƞCoŌĔ aŚčaƒƒocĹaƞĔčaƒƒĔƞƒĬƊoŘƞĴĹƒlĹŚŌȢ NICE FRIDGE! WE’D LIKE TO ĴƞƞƇƒȢȮȮcoŌĔȨąoǃȨcoŘȮƒȮ USCOME BACK AGAIN. ĔǣlĴlƉǟĴĔŌƊDŽǦcǞǃǃǥǎĬƉǃƽƾǤƊaŚǠǢƇǞ Coca-Cola 67
Coca-Cola Brand Book Page 62 Page 64