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Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Sizing Matters 100 90 DlĔǃĹąlĔaŚčƒcalaąlĔĔŚoƦĭĴƞoąĔƦƒĔčĬoƊ ĔĹƞĴĔƊąočDŽcoƇDŽoƊĴĔačlĹŚĔƒȣ½ŚĹƞDŽƊĔƞaĹŚƒ lĔĭĹąĹlĹƞDŽĔƽĔŚaƞƊĔčƦcĔčƇoĹŚƞƒĹǎĔƒȨ žĔƊĬĔcƞĬoƊƒŘallȼƇƊĹŚƞoƊŘĹŚĹȼcaŚƒȨ 80 ½ŚĹƞDŽĴĔačlĹŚĔƒĴoƦlčąĔƦƒĔčoŚallƞĔǃƞ aąoƽĔǡǞƇƞĹŚƒcalĔȨllƞĔǃƞąĔloƾǡǞƇƞ 70 ƒĴoƦlčąĔƒĔƞĹŚ½ŚĹƞDŽ¶ĔǃƞȨ 60 50 Unity Headline ©ĴoƦlčąĔƦƒĔčaąoƽĔ 40 ǡǞƇƞĹŚƒcalĔ 30 20 16 Unity Text 14 ©ĴoƦlčąĔƦƒĔčąĔloƾ ǡǞƇƞĹŚƒcalĔ 12 10 8 6 Coca-Cola 39

Coca-Cola Brand Book - Page 35 Coca-Cola Brand Book Page 34 Page 36

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