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Graphic System ¶ĴĔ¶n©ƉƦaƊĔƒ Stay in the Red ƒoƦƊƒĹĭŚaƞƦƊĔąƊaŚčcoloƊȣƾĔalƾaDŽƒ ŌĔĔƇƞĴĔƞƊačĔŘaƊŌƒĹŚƊĔčȣĔƽĔŚƾĴĔŚ aƇƇlĹĔčƞooƦƊǙaƽoƊƇalĔƞƞĔȨ ¶ƊačĔŘaƊŌĹcoŚƒcaŚąĔaƇƇlĹĔčĹŚƞƾo ƾaDŽƒȣoƦƞlĹŚĔčaŚčǘllĔčȢ {ƦƞlĹŚĔčƽĔƊƒĹoŚƒaƊĔoŚlDŽaƇƇlĹĔčƞoa ƊĔčąaƒĔȨDĹllĔčƽĔƊƒĹoŚƒaƊĔaƇƇlĹĔčƞoall oƦƊcoloƊƒaŚčƒƦąƒƞƊaƞĔƒȨ ¶ĴĔoƦƞlĹŚĔƽƒȨǘllĔčƽĔƊƒĹoŚƒaƊĔacƞƦallDŽ ƞƾoƒĔƇaƊaƞĔlDŽŘaƒƞĔƊĔčŘaƊŌƒaŚčDŽoƦ ƒĴoƦlčalƾaDŽƒƒĔlĔcƞƞĴĔoŚĔDŽoƦŚĔĔč ĹŚƒƞĔačoĬƊĔcoloƊĹŚĭƞoƞƦƊŚƞĴĔǘllĔčƞo ƞĴĔoƦƞlĹŚĔƽĔƊƒĹoŚȨ Trademark Red Applications: Outlined Icons ǟ {ƊĹĭĹŚal¶aƒƞĔ 2 Zero Sugar 3 Diet Coke Trademark Flavor / Substrate Applications: Filled Icons Ǣ {ƊĹĭĹŚal¶aƒƞĔ 5 Zero Sugar 6 Diet Coke Coca-Cola 69

Coca-Cola Brand Book - Page 65 Coca-Cola Brand Book Page 64 Page 66

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