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¶ĴĔƦƒĹŚĔƒƒoĬ%ĔƒĹĭŚȨ Global Design System ¶ĴĔƇƊĹŚcĹƇlĔƒąĔĴĹŚčoƦƊƒDŽƒƞĔŘaƊĔŚɌƞʼnƦƒƞ Coca-Cola¶ƊačĔŘaƊŌ ĹŘƇoƊƞaŚƞĬƊoŘaŚaĔƒƞĴĔƞĹcƇoĹŚƞoĬƽĹĔƾȨ ¶ĴĔDŽɌƊĔƞĴĔƊĔƞočƊĹƽĔoƦƊąƦƒĹŚĔƒƒȨQŚƞĔŚčĔč Design Principles ƞocƊĔaƞĔŘaǃĹŘƦŘcoŚƒĹƒƞĔŚcDŽaŚčąƦĹlč ĔƉƦĹƞDŽƞĴƊoƦĭĴƊĔcoĭŚĹƞĹoŚȣƞĴĔDŽĹŚǙƦĔŚcĔ ĔƽĔƊDŽƞĴĹŚĭƾĔčoȨDƊoŘĴoƾƇĔoƇlĔŚaƽĹĭaƞĔ oƦƊƇƊočƦcƞƒƞoĴoƾƾĔĹŚŚoƽaƞĔaŚčƊĔŘaĹŚ ƊĔlĔƽaŚƞȣĭooččĔƒĹĭŚĹƒĭoočąƦƒĹŚĔƒƒȨ ŚčaĭƊĔaƞąƦƒĹŚĔƒƒlĹŌĔoƦƊƒŚĔĔčƒƞĴĔ ĭƊĔaƞĔƒƞčĔƒĹĭŚoĬallȨ ƒDŽoƦƾĹllƒĔĔƞĴƊoƦĭĴoƦƞƞĴĔĭƦĹčĔlĹŚĔȣ ƞĴĔƒaŘĔƞĴƊĔĔcoƊĔƇƊĹŚcĹƇlĔƒĹŚĬoƊŘ ƞĴĔčĔƒĹĭŚƒolƦƞĹoŚƒaƒƾĔƞƊaƽĔlƞĴƊoƦĭĴ ƞĴĔcoŚƒƦŘĔƊʼnoƦƊŚĔDŽȨ 13

Coca-Cola Brand Book - Page 9 Coca-Cola Brand Book Page 8 Page 10

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