At Apple, our North Star is creating technology that empowers people and enriches their lives. Teams across Apple are always innovating to make technology that’s even better for our users — that protects their right to privacy, that’s durable and resilient, and that’s inclusive and accessible for everyone. And wherever we meet our customers — online, over the phone, or in person — we’re committed to treating everyone with dignity and respect. We believe that technology should be a force for good in the world. It’s why we partner with students and educators using technology to teach and learn in new ways, and collaborate with doctors and researchers to uncover new insights that help people live healthier lives. Every day, we work to infuse the technology we make with the values that define us. Responsibility for integrating privacy, accessibility, inclusion, education, and health into our products and services cuts across many teams, including Hardware Engineering, Software Engineering, Hardware Technologies, Machine Learning and AI, and Environment, Policy and Social Initiatives. Because we care about our customers, we also have programs in place to understand and support their needs. We work to provide positive customer experiences as well as products that are durable and can be used for years to come. And when we design our products, we’re focused on making them safe for anyone who assembles, uses, or recycles them. Privacy Privacy is a fundamental human right, and we’re constantly innovating to give users more transparency and control over their data. It’s why we set the industry standard for minimizing data collection and processing a user’s data on-device, and build industry-leading transparency and controls into our technology. Our approach Delivering exceptional products that enrich the lives of our customers is core to Apple’s business. We have enormous potential to help people use technology to overcome barriers to their goals, innovate to solve problems, and expand access to critical needs like health and education. With our products and services, we’re uniquely positioned to both empower our customers to take action as well as to drive positive impact on some of the biggest issues in our society today, including those addressed by the UN Sustainable Development Goals (see  page 75 ). Equally important, we have a responsibility to manage the environmental footprint of our products and services (see page 13 ) and understand their impacts on customers’ rights as set out in our Human Rights Policy. Across our products and services, we consider how we respect human rights, including privacy, freedom of expression, non-discrimination, accessibility, health, education, a clean environment, and safety. Our human rights due diligence (see page 10 ) helps us identify and manage salient human rights risks across our current portfolio, as well as look ahead to fast-evolving areas like machine learning and artificial intelligence (AI). Appendix Governance Communities Suppliers Customers Our People Environment Introduction Apple’s 2022 ESG Report 48