27 GLOBALGIVING BRAND GUIDE Our Name GlobalGiving Global Giving Globalgiving globalgiving GLOBALGIVING Global Giving Global- Giving GlobalGiving is a global community and online giving platform, hence our name. Here are a few things to remember: • In some instances, our name reads “GlobalGiving Foundation” but our preferred name is GlobalGiving. • We use GlobalGiving.org when referring to the website itself; it is not the organization’s name. It should never appear with a www preceding it. • GlobalGiving may be shortened to “GG” for internal purposes only, and should never be used for external donor, partner or business communications. Always two words, both G’s capitalized with no space. Never with a space Never just one G capitalized Never all lowercase Never all caps Never broken into two lines or hyphenated IDENTITY