8 GLOBALGIVING BRAND GUIDE Don’t add shadows, strokes, or other effects Don’t use old versions of the logo or colors Don’t rotate, make vertical, or flip Don’t change any color or the order of the 4 colors Don’t alter proportions of the wormark and icon Don’t change aspect ratio, stretch, or squeeze Don’t alter the letters or spacing in any way Don’t make the logo into an outline Logo Misuse In order to maintain a strong, consistent, and successful brand, we ask that our logo be kept in the original state in which it was designed. Please do not add to or change anything about the logo. These usage guidelines apply to all versions of the logo. Old versions of the logo have been retired, and therefore should no longer be used in any application. LOGOS Incorrect Usage