19 GLOBALGIVING BRAND GUIDE “We, the members of the GlobalGiving Community, commit to photography, videography, and fundraising practices that uphold the dignity and safety of the people in our photos, and portray our work and communities in a responsible way.” Our project leaders and the people they serve are the heroes of GlobalGiving. Our job is to ensure that they are all represented as powerful, resilient, and equal. Not only does this reinforce our values as an organization, but it also helps shape the perceptions and perspectives of our many audiences. We have an obligation and an opportunity to change and improve the portrayal of people in difficult circumstances, and our photos play a huge role in that. Why Photo Choice is So Important IMAGERY GLOBALGIVING COMMUNITY PHOTO STANDARDS