18 GLOBALGIVING BRAND GUIDE It is critical that the photos we use do not damage our brand or portray anyone negatively. Please take the time to choose photos carefully and thoughtfully. If there is any doubt about whether or not a photo is appropriate, please avoid it. On the right are some easy rules to avoid bad photo choices. While images of vulnerable people may generate cash in the short-term, they can perpetuate misconceptions that a country or its people cannot solve their own problems. We never use photos of people who are suffering, are in vulnerable situations, or are portrayed as “less than.” We make sure that every single photo we use preserve the dignity of them people portrayed. A simple rule is to always ask yourself, “Would I be happy to be portrayed this way?” Avoiding Bad Photos IMAGERY Portray people as helpless victims Show pain, discomfort, sadness, or fear Cut out essential context Have blurred or obstructed faces Are too dark to see the subjects Have text or logos over them Are poor resolution or low quality Are dull, drab, or uninspiring Are stock photography Don’t “feel” like GlobalGiving’s brand Don’t use images that: