CREATIVEGUIDELINES Logo with Registration Mark In the U.S. and Canada, the logo with the PRIMARY LOGO SECONDARY LOGO symbol should be used on the following: • P roduct packaging, instruction sheets, FOUR-COLOR LOGO ONE-COLOR LOGO sewn-in labels for toys and games PMS 2925 • G aming, digital/mobile apps • T elevision and film programming • B rand and product advertising including: displays, outdoor/environmental, television, print and email for toys & games • P oint of purchase displays • P op-up retail kiosks When using the logo at a very large size (trade shows/environmental), the symbol should be re-proportioned to a smaller size, keeping in mind that it should always be ONE-COLOR WHITE LOGO legible without being intrusive. The one-color white logo can ONLY The logo contains a white border that be used when printing on blue. must be utilized in every application. Only use the one-color logo when four-color printing is not an option. 3 HASBRO GLOBAL BRAND GUIDE