CREATIVEGUIDELINES Color Usage Ratio Hasbro’s primary color is PMS 300 and should be used as the dominant color in all applications. The secondary colors are to be used as accents only and never without the primary color. For all of your Hasbro-centric, branded communications, use the pie chart to the right to help guide you in balancing your usage of our primary blue with our secondary colors. blueprint blue PMS 2955 blue PMS 300 aqua PMS 2925 plum PMS 241 orange lime PMS 144 PMS 375 11 HASBRO GLOBAL BRAND GUIDE