CREATIVEGUIDELINES Logo Guidelines In order to best protect the integrity of the logo, please follow the guidelines below regarding safe area, minimum size and correct angle. These guidelines help to ensure the logo’s clarity, legibility and consistency. SAFE AREA Clarity is important for ensuring that our brand is recognized in every application. It is critical to maintain an appropriate amount of clear space around the logo. Please leave a buffer of “safe area” around the logo, approximately equal to the size of the “o” in the Hasbro logo font. “o” from letterform MINIMUM SIZE The logo should never be used in sizes too small to be clearly legible. The logo should never be shown smaller than ½-inch. ½-inch When using the logo at ½-inch wide, the symbol should be re-proportioned to match the size of a 3pt capital “R” in Proxima Nova. ½-inch CORRECT ANGLE When installing the logo at an event or creating signage, always show the logo at its required 16-degree angle. 16-degree angle 7 HASBRO GLOBAL BRAND GUIDE