MicrMicrosoosofft visual identity guidelinest visual identity guidelines Logotype 15 The logotype is colorful The Microsoft logotype is available in the core brand colors and dark tints, as well as Cool Gray 9, black and white. The selected logotype color should be present elsewhere in the composition, such as in the lead brand logo, an illustration, or a headline. Use a color logotype on white backgrounds and a white logotype on color backgrounds. To maintain sufficient contrast when the logotype is used on a photo background, use a color logotype on light images and a white logotype on dark images.