Microsoft visual identity guidelines 22 Type is beautiful, Use Segoe and it matters Type is more than a design element. It Keep it simple articulates our message, expressing both what we say and how we say it. Modern, easy to read, and humanist, the Segoe type family is closely aligned with the Microsoft brand personality. We use it within products Limit type sizes to three and in communications across brands. Segoe is straightforward, allowing our messages—from the enthusiastic to the Keep it flush left practical—to be easily understood. Use sentence case