Microsoft visual identity guidelines 38 Grids: invisible The underlying grid brings structure but critical to simplicity. It creates the spaces Even when you can’t see it, the grid is the most important organizational tool in the visual identity. It’s what every layout is where we tell our stories. built on. It helps deliver our messages in a clean, simple, and direct way. It makes our communications feel like they come from Microsoft. Starting with a well-defined grid will give your design a solid foundation.